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ENDLESS SUMMER MIU MIU SS24 CAMPAIGN

The Miu Miu Spring/Summer 2024 campaign features a diverse cast including May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton, and Cailee Spaeny. The visuals showcase a disheveled chic, with bold and simple portraits capturing a vivid sense of beauty in a hard-to-define space illuminated by the Los Angeles sun. The multi-disciplinary cast, including actors, singers, and models, is depicted in motion with overflowing bags, creating an ambiguous narrative of leaving or returning home. The campaign embraces a prototypical wardrobe, blending swimwear, sportswear, evening wear, and various textures like lightweight wool and cotton drill tailoring. Materials are treated to evoke vintage finds, emphasizing the value of history and memories in fashion. The irreverent yet knowledgeable style incorporates surprising juxtapositions, connecting the meaning of clothes and reflecting the complexity and plurality of the contemporary world. The overall mood is one of positivity and joy, capturing lives lived at their best.


BLUEMARBLE SS23 BACKSTAGE