Fashion and floral composition from south of France. American Vintage highlights a talented and sensitive french florist, Guillaume Lanier. Summer vibes in Coco Beach, Nice.

“It’s a trade that constantly redefines itself, an eternal renewal. Every day, you create a different bouquet.”  

Simplicity, shaping, defining tones and passion... Guillaume has a perfect sober style, just as if the colours were only made to shine in his bouquets. American Vintage philosophy inspires him : “With its basics, its neutral colors and its soft, comfortable materials, its DNA resonates deeply with me.”

Flower and fashion, full of emotions, the link between the label and his fabulous ambassador. A genuine way of making a fashion brand living. Flower Power.


/ by Julie Nysten /