Starting this week, MoMu Fashion Museum Antwerp takes us back to that time when Martin Margiela was appointed creative director at Hermès in 1997. The fashion world held its breath, both universes could not have been further apart.
But the elusive Belgian gave the house the direction in which it is still going today. He did not deconstruct the Kelly bag as some feared, but he did however design the Cape Cod bracelet we all know, and introduced the vareuse shaped garments that are still, until this day, part of the Hermès collections.
There has never been anyone else in the history of fashion that built such strong identities for the brands he either worked for, or created. This is what this exhibition is about. It shows that the master of deconstruction is not that much about deconstruction, but quite the opposite.
Hermès, The Margiela Years opens March 31st until 27th of August 2017 at Momu Fashion Museum Antwerp, Nationalestraat 28, 2000 Antwerpen.
/ by Gaelle Van Lede /