The new A.P.C. Louis W. collection explores the world of rebellion, called Soixante Huit, it references the late 60s, early 70s clothing worn by teenage demonstrators. Louis was particularly inspired by the aesthetic of the participants of the May ’68 riots in France, when the youth sought to claim their right to expression through asserting their individuality. 

The campaign is captured by Bruno Staub & three different boys were cast in order to convey the feeling of teenage camaraderie.