Celebrating his brand’s 10 th anniversary within the Pitti Uomo schedule, Massimo Giorgetti was in a cheerful and energetic mood, balancing trendy tailoring and fuss-free sportswear with graphic prints and vibrant colors. Not willing to indulge into any kind of retrospective -Giorgetti would rather look forward than dwell on the past- the Rimini- born designer charmed his audience with an upbeat collection that took water as its main inspiration, evoking gorgeous summers outdoors and lazy holidays by the seaside.
Giorgetti surfed on the current wave of early 1990s inspired tailoring, which was a prominent story during the menswear shows seen in Florence. If the collection’s jackets and pants were completely on trend, a MSGM line-up wouldn’t be complete without clashing prints, joyful shades and unexpected combinations. An exclusive bandana motif looked great and refined -wickedly mixed with animal print- and tie-dye effects were strong and alluring. Giorgetti kept the silhouette relaxed and easy, with boxy shirts and roomy shorts.
One of the best things about the brand is that it offers relevant fashion at an accessible price point, and MSGM showcased its new underwear line in the finale, which also a 1990s flavor. There are plenty of MSGM men out there who love individuality and clothes that emphasize self- expression. Now, they will be able to sport the brand inside and out.
/ Words by Philippe Pourhashemi /