// SIGN YOUR NAME //

J.W. Anderson X UNIQLO is one of the most expected collaborations hitting their stores this autumn.

We caught up with the London-based designer to find out more about the line.

 

PP: Have you been a UNIQLO fan for years? What attracts you about their clothing and concept?

JWA: Uniqlo is truly my uniform! The clothes are simple and essential yet universal.

PP: When did you first evoke a possible collaboration together? And how long did it take to make it happen?

JWA: Everything started over a year ago, both teams bonded right away and here we are.

PP: One of your desires within the line was to democratize your work in order to reach a wider audience.

JWA: I wanted to re-propose the timeless British Classics – a duffel coat, aran and fairisle knits, a mackintosh coat, striped scarves, checked shirts and other staples. Every single detail mattered, so it was me trying on a lot of clothing to check it. I’m really looking forward to seeing how people wear the collection.

PP: What are your favourite pieces within the collection?

JWA: A few seasons ago, we tried to create a puffer jacket, but we didn’t have the knowledge or the technology that Uniqlo has - so of all the things that was the mission! I wanted a tartan printed puffer that I could wear.

PP: Would you do such collaborations with other brands in the future?

JWA: Sure, this is not my first actually, I did two for TopShop before.

Uniqlo JWA Behind The Blinds Magazine3.jpg

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/ Interview by Philippe Pourhashemi /

/ Photography by Sander + Gretar /

/ Art Direction Pierre Daras /

/ Make-Up by Noel Inocencio for MAC Cosmetics /

/ featuring Fedor at Rebel Management /

/ www.uniqlo.com

...

 

// AFTER HOURS //

Left Jumper Folk and pants Wooyoungmi

Right Jacket and jumper Pringle 

Left Jumper and jacket Tiger of Sweden

Right Jumpsuit Harry XU and turtleneck Sunspel

Left Coat Harry Xu and pants Pringle

Right Jumper Burberry and pants Julian Zigerli 

Left White shirt Wood Wood and cream vest Daniel Fletcher

Right Puff white jacket Charli Cohen, pants and knit Pringle

 

 

/ Photography by  Rhys Thorpe /

/ Fashion by  Aartthie Mahakuperan

/ featuring Harald Smart at Models 1 /

/ Hair by Roger Cho for Windle / 

Photo Assistant Aaron Price

Movement Director Ryan Chappell

Special Thanks to Gareth at Gas Productions Hire and Daniel @ Models 1

...

 

 

 

//NEW WAVE//

All by Sander Bos

Both by Cyril Bourez

Left by Alix Brandenbourger

Right by Alice Fraudeau

Jacket by Cyril Bourez

Mask by Iuliia Gulina 

All by Lukas Spilka

Left by Alix Brandenbourger

Right by Nastasia Fine

Left by Clément Grangier

Right by David Ring

Left by Quentin Mestdagh

Right by Gabriel Figueiredo

 

...

/ Photography by SANDER+GRETAR /

 / Fashion by ANGELA VANDERSTRAETEN /

/ Featuring Tyas at Flag Models, Jessica, Jelle and Laura at Jill Models /

/ Make-Up by Cecile Paravina / 

/ Assistant Stylist Alana Knight / 

//BACKSTAGE / THOM BROWNE SS18//

Our exclusive inside at the Thom Browne SS18 men backstage. 

/ Captured by LARA GASPAROTTO /

//BACKSTAGE / CHRISTIAN DADA SS18//

Our exclusive inside at the Christian Dada SS18 men backstage. 

/ Captured by MEREL HART /

//BACKSTAGE / ANN DEMEULEMEESTER MEN SS18//

Our exclusive inside at the Ann Demeulemeester SS18 men backstage. 

/ Captured by MEREL HART /

// SINGULAR //

Necklace Goods by Goodhood

Left / Shirt Alexander McQueen, jacket NE SENSE, necklace Underground

Right / Shirt & shoes Loewe, pants YANG LI and necklace Goods by Goodhood

Shirt Loewe and scarf Liberty

Suit Gosha Rubchinskiy and chain Underground

Left / Shirt & shoes Loewe, pants YANG LI and necklace Goods by Goodhood

Right / Shirt Alexander McQueen and pants Comme des Garçons

...

 

/ Photography by Filipe Phitzgerar /

/ Fashion by Kingsley Tao /

/ Hair & Mua by Seunghee Yoo /

/ Featuring Adrian Stene at Bro Models /

...

// TO BE BY YOUR SIDE //

François wears Safari vest by WOOLRICH & Thibaut wears T-shirt by GOSHA RUBSHINSKY & trousers by WRANGLER

François wears Safari vest by WOOLRICH & Thibaut wears T-shirt by GOSHA RUBSHINSKY & trousers by WRANGLER

Left / François wears Safari vest by WOOLRICH & jeans by EDWIN

Left / François wears Safari vest by WOOLRICH & jeans by EDWIN

Left / François wears denim shirt by RAF SIMONS Right / Klaudia wears oversized hoodie by RAF SIMONS

Left / François wears denim shirt by RAF SIMONS

Right / Klaudia wears oversized hoodie by RAF SIMONS

Victor wears knitwear by Y-PROJECT

Victor wears knitwear by Y-PROJECT

Right / Alisa wears cycling vest by MAGLIAMO & Victor wears denim sleeveless hoodie by LEO by LEO

Right / Alisa wears cycling vest by MAGLIAMO & Victor wears denim sleeveless hoodie by LEO by LEO

Thibaut wears jeans by LEVI'S & François wears jeans by EDWIN

Thibaut wears jeans by LEVI'S & François wears jeans by EDWIN

Left / Alisa wears cycling vest by MAGLIAMO & jeans by MARQUES ALMEIDA Right / Thibaut wears track vest by model's own and trousers by WRANGLER & Klaudia wears oversized hoodie by RAF SIMONS

Left / Alisa wears cycling vest by MAGLIAMO & jeans by MARQUES ALMEIDA

Right / Thibaut wears track vest by model's own and trousers by WRANGLER & Klaudia wears oversized hoodie by RAF SIMONS

Thibaut wears jeans by Y-PROJECT

Thibaut wears jeans by Y-PROJECT

Right / Klaudia wears oversized hoodie by RAF SIMONS & Alisa wears cycling vest by MAGLIAMO

Right / Klaudia wears oversized hoodie by RAF SIMONS & Alisa wears cycling vest by MAGLIAMO

 

...

/ Photography & production Merel Hart / 
/ Styling by Layna Vancauteren assisted by Gaelle Van Lede / 

Photographer’s assistant Amandine Nandrin

Featuring
Victor at Be model management
François at Hakim Model Management
Thibaut & Alisa at Flag Models
Anna & Klaudia at IMM

/ RAF SIMONS at Rewind Gent, MARQUES ALMEIDA & GOSHA RUBSHINSKY at Smets / 

...

 

 


 

 

// BAD.K //

Left / Sweatshirt Trasher, shorts Adidas / scarf Etudes and sneakers Raf simons x adidas

Right / Jacket Vetements and cap Disney

Right / Pants Etudes

Left /  Jumper and pants Etudes, sneakers Vans

Right / Jumper Etudes

Left /  Jacket Vetements and tee Nike 

Right / Sweatshirt Trasher, shorts Adidas / scarf Etudes and sneakers Raf simons x adidas

Right / Shorts Adidas

...

/ Photography by IGNAZIO /

/ Style by Lucio Lupacchini /

/ Featuring Luca F at Tomorrow is another day /

/ Assistant stylist Andrés Megía Sánchez-Ballesteros / 

/ Make-up & Hair by Holger Hoelkeskamp using Bumble and Bumble /

 

...

 

 

// FACE/S BENELUX //

26 FACE/S captured for BTB FIRST ISSUE 1

 

 

/ photo by NAGIB CHTAÏB /

/ production & style by MICHAEL MARSON /

 

/ Make-Up & Hair by /

Noel Inocencio for Mac Cosmetics & Kevin Murphy Belux at Touch by Dominique Models

Sharon De Winter for Mac Cosmetics & Bumble and Bumble at Touch by Dominique Models

David Bettega for Yves Saint Laurent & Redken

Emilie Koot for Mac Cosmetics & Bumble and Bumble

 

Featuring:

Kim, Jonas, Helen, Boyd & Pauline at Dominique Models, Amandine at Be Models Management, Dirk, Luka, Lukas, Louis & Simon at Rebel Management, Sam & Sanel at Ulla Models, Leila at IMM, Dimitri, Corentin, Chloé, Axel & Rose at Hakim Model Management, Lennart & Sylvie at Model scout Maxence Orard, Alisa at Flag Models & Victor at Tomorrow is Another Day.

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// BOY SQUAD //

Kevin Gabriëls / 21Y / Graphic designer / Antwerp

 

Timo Van de Putte / 22Y / Graphic Design Student / Antwerp

 

Robbert Coorevits / 19Y / Model & Student / Bruges

 

Timothy de Mudiayi / 25Y / Model / Brussels

 

Pieter Görtz / 17Y / Student / Lede

 

Edouard de Weissenbruch / 18Y / Student / Brussels

 

Giel Cox / 17Y / Student / Panningen

 

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All Clothes from WEEKDAY

...

/ photo by NAGIB CHTAÏB /

/ production & style by MICHAEL MARSON /

/ Featuring Kevin @ Be Models, Timothy & Robbert @ Jill Models, Giel @ Flag Models, Edouard, Timo & Pieter /

/ make-up & hair by Noel Inocencio /

...

 

// BLUE ANGEL //

Bomber jacket by Dsquared2

Skirt by Dsquared2

Trousers by Dolce & Gabbana

Trousers & coat by Dolce & Gabbana

Bomber jacket by Dsquared2

Trousers by Faith Connexion

Jacket by Dsquared2 & trousers by Valentino

 

/ Photography by Ferry van der Nat (@mrferryvandernat) /

/ Styling by Koen T. Hendriks (@KoenTHendriks) /

/ Featuring Christopher Paskowski at Mega Model Agency (@christopherpiii) /

/ Special thanks to Artishock Eindhoven /

// DOUBLE TROUBLE //

Left sleeveless jacket by STUTTERHEIM, long vest by ANNEMIE VERBEKE, sweater by COS & pants by AMERICAN VINTAGE

Right total look by LOUIS VUITTON

Left bra by ERES, pants by PAUL SMITH, earrings & ring by WOUTERS & HENDRIX

Right coat by RAF SIMONS 

Right sweater by COS & necklace by DINH VAN

Left pants by PAUL SMITH & ring by WOUTERS & HENDRIX

Right jacket by GIVENCHY, turtleneck sweater by BURBERRY vintage, pants by DRIES VAN NOTEN & sneakers by JEAN PAUL KNOTT

Left necklace by DINH VAN, coat by COS, top by & OTHER STORIES, shirt by WEEKDAY & pants by COS

Right dress by VETEMENTS

Left dress by VETEMENTS 

Right shirt by GIVENCHY, turtleneck by WEEKDAY & pants by COS

Left turtleneck by WEEKDAY, pants COS & shoes by DR MARTENS

Right necklace by DRIES VAN NOTEN, shirt stylist's own, gloves by CHRISTIAN WIJNANTS & dress by RUE BLANCHE

Left shirt by GIVENCHY, turtleneck by WEEKDAY, pants COS & scarf stylist's own

Right jeans jacket by ACNE STUDIOS, shirt by WALTER VAN BEIRENDONCK & pants by COS

 

 

...

/ photo by JAN & JORRE /

/ style by MARINE GABAUT /

/ Make-Up & Hair by Kim Theylaert using Bumble and Blumble & Guerlain /

/ feat. Laura at Be Model Management & Francois at Hakim Model Management /

/ Givenchy & Acne Studios at SMETS /

/ Raf Simons, Dries Van Noten, Vetements, Walter Van Beirendonck at STIJL /

...

// ELECTRIC FEEL //

MASSIMO GIORGETTI /BY/ BEHIND THE BLINDS

EXCLUSIVE ITW & FASHION STORY

It didn't take Massimo Giorgetti very long to achieve global success with MSGM.

Part of an exciting generation of new Italian designers, he delivers an upbeat and inspiring message.

 

 

You have a commercial background and worked in sales before launching MSGM. How did it affect your perception of fashion?

In the second year of accounting school, when I was 16, I had already figured out it was the wrong thing for me. The math books and banking were a real nightmare. I waited impatiently for Saturdays to come and go to the newsstand to buy all the fashion magazines: Vogue, L’Uomo Vogue, Harper's Bazaar, Elle, etc.. I wanted them all. And I read them all. The year after, I was asked to be a fit model and learned all the technical aspects in a few months, such as stitching for instance. Once I was done with my exams, I started out as a sales assistant in a close friend’s boutique. From retail, I moved into showroom sales. Two years later, I was already dealing with the problems and responsibilities that come with leading a product design department within a large fashion company.

 You were young, but already had precious experience.

 I had the chance with the Paoloni group to find people who believed in me from the start, and I was already managing two clothing lines at the age of 24. At that moment, I realized that maybe this was going to be my future. The MSGM adventure began in 2009. My past experiences helped me a lot: when I imagine our collections, I visualize them in the showroom first and then on the shop floor.

 Italian fashion is fixated on names and the cult of the designer figure. Did you want to challenge this?

 In Italy it is hard to become a successful young designer because there are still a lot of big and important family firms where the family members are taking care of the creative direction of the brands. For MSGM it was different, we built a new brand from scratch, and success came almost unexpectedly. I think that our label is the proof that something is changing, and that Milan is becoming more open, without losing its uniqueness.

 Would you say your style is bold and optimistic?

 If I had to choose one word to describe MSGM, I’d say “modern”!

 How does your studio operate? Is it like a collective combining different talents?

 Teamwork is essential to get the best results. It’s very important to have a team specialized in several design areas that can often surpass your own knowledge. Our creative team is made of 10 people who are all between 25 and 35. We're all curious of what the others do and quite close to each other; even though I think that now the time has come to have older people with more experience as part of our team.

 Eclecticism, color and graphic contrasts are some of your trademarks. How would you summarize the essence of your brand?

 MSGM is modern, cool, fresh and 100% Made in Italy. The brand is ironic and also colorful.

 You launched MSGM in 2008 and social media has had a profound impact on the industry ever since. Are you hopeful about its future?

 MSGM anticipated trends and offered something new to the market. In 2009, presenting a collection with psychedelic prints made digitally and in fluorescent shades was the secret to the brand's instant success. Right from the beginning we wanted to create a contemporary collection, which wasn’t something very common in Italy at the time, while communicating this directly, bearing in mind the impact social networks were having. I think the market was waiting for a product like ours; many young people were already getting more ideas from the Internet than from magazine pages. MSGM is made for a trendy audience that adores fashion but doesn't want to be slaves to designer labels. Every season, I want to offer them something new.

 Do you try to control social media sometimes?

 Recently we asked people not to post images on social networks during our show. The request was not compulsory, but we wanted to invite the audience to watch the fashion show with their own eyes. The decision was taken mainly as a commercial necessity: I wanted to support the stores that publish images of collections available to sell. A lot of clients go to the stores asking to buy outfits they just saw on the runway, which creates a lot of confusion. I wanted to try to 'clean it up' a bit.

 What do men and women expect from fashion today? Products or stories?

 I think they both want desirable pieces and well-made products that suit them. Buyers are more focused on stories behind the products now, so it’s key to work on these aspects.

 Is there something you absolutely love about your job?

The most exciting part of my job is seeing real people on the street wear our brand.

 You've talked about music as one of your cherished sources of inspiration. Which bands and artists are iconic to you?

 Music has always influenced my clothes, starting from the band that inspired the name of our brand: MGMT. I like to think that my collections are a material interpretation of that sound: music for your eyes! My favorite artists are MGMT, Strokes, Blur, Radiohead, Oasis, Björk, Nirvana, Florence and The Machine. I listen to them constantly.

 What makes MSGM an Italian brand?

 I was born in Rimini and grew up by the sea, just like Federico Fellini who was a Rimini native and grew up there, too. The seaside landscape and its elements have always struck me as a child and teenage boy: umbrellas, stripes and bright colors. The very first MSGM collections were directly influenced by Italian culture, which is the culture I know best. It informs our silhouette, designs, business strategy and desires.

 Did you really expect to be that big so fast?

We started MSGM as a joke, and the success was a surprise. I guess we came up with the right proposal at the right time.

 Any hints for young designers starting out? What would be your best piece of advice?

 Be humble, curious, and always stay focused on your own goals.

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/ ITW by PHILIPPE POURHASHEMI /  Illustration by CEDRIK TOSELLI /

/ photography by MICHAEL MARSON /

/ Feat. LOUIS at Rebel Management /

www.msgm.it