Trying too hard is not part of Diesel's DNA. With the festive season upon us, it might be tempting to pile it up, disappear under ugly wool sweaters and 'make some statements' about the long and dreary Winter, but that's not what the Italian brand's new collection is about. Imagined for boys and girls, its PRE Spring Summer 2018 collection is full of instantly hot and desirable items, which save us from Holiday Hell. Now, that is something BTB fans will surely want to relate to… Diesel fights uncool wool with the help of a sheep! So watch out, Ugly Wool Sweater lovers: this Winter, sheep will be dressed cooler than those who wear their wool.

Discover Diesel’s collection in store in Antwerp and Brussels and enjoy a joint offer from 15th December until 22nd December. Both Diesel stores offer a Christmas photo wall to print your own Christmas cards*.

#SayNoToUncoolWool