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CELEBRATION OF CHARACTER
On the eve of Sarah Burton’s first menswear presentation for Givenchy, the House unveils a dedicated campaign accompanying this landmark moment, displayed across billboards throughout Paris. Photographed in London by Juergen Teller, renowned photographer Sir Don McCullin, filmmaker and DJ Don Letts, and painter Danny Fox lend their singular presence to the campaign. Through their talent, elegance, and profound humanity, each embodies the values that have defined Givenchy since its founding. Their stories and character reflect the House’s enduring commitment to fostering genuine and lasting connections with remarkable women and men whose individuality, creativity, and integrity continue to inspire.
CRAFTED BY NATURE
For Spring/Summer 2027, JW Anderson continues its exploration of the connections between craftsmanship, creativity and everyday life. Conceived as an exercise in curation, the collection brings together a close circle of collaborators from diverse creative fields, from ceramics to writing, captured through the lens of photographer Heikki Kaski. Staying true to his intuitive approach, Jonathan Anderson plays with ideas of intervention and transformation: draped dresses, Japanese denim with a repaired appearance, deconstructed camisoles and utilitarian jackets form a wardrobe that feels both spontaneous and considered. The house’s signature silhouettes are revisited through new textures and fabrications, while inspirations are drawn from British and Irish landscapes and craft traditions. From knitwear adorned with wildflowers to playful accessories and homeware pieces that blur the line between function and art, the collection celebrates a vision of luxury rooted in process, materiality and the culture of making.
VOYOU ATTITUDE
Givenchy expands its iconic Voyou family with the introduction of the Voyou Bucket, unveiled as part of the House’s Fall-Winter 2026 pre-collection. Inspired by effortless Parisian chic, the new silhouette embodies the rebellious spirit suggested by its name — “voyou,” the French slang for a mischievous and unruly character.
Reimagining the classic bucket bag through a modern biker-inspired lens, the design is defined by a sleek leather drawstring that subtly reshapes its silhouette while preserving a relaxed elegance. Crafted in glossy fine-grain calfskin, the Voyou Bucket balances sophistication with an instinctive sense of ease.
Designed to adapt to every occasion, the bag can be carried by hand, on the shoulder or crossbody thanks to its adjustable straps. Available in a range of refined shades including ivory, pale pink, chocolate, black and cobalt blue, the Voyou Bucket reflects Givenchy’s signature blend of attitude and timeless refinement.
WAVES OF LIGHT
The Été CELINE campaign, photographed by Zoë Ghertner, captures a luminous vision of summer—raw, effortless, and free. Drawing inspiration from Takashi Homma’s Waves series, the imagery reflects a natural, unrestrained energy where movement becomes poetry. There is a wild beauty in its fluidity, a balance between stillness and rhythm. Light, texture, and space come together to express a season defined not by excess, but by freedom. A refined yet instinctive interpretation of summer, through the lens of CELINE.
CHANEL VISION
For its Spring/Summer 2026 Eyewear campaign, CHANEL assembles a striking cast of House ambassadors, including Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri.
Captured through the lens of Craig McDean, the portraits reveal each personality with a sense of effortless playfulness.
Each figure embodies a unique expression of style, reflecting the multifaceted identity of the House.
More than simple accessories, the eyewear pieces extend the CHANEL allure and define an attitude.
The collection revisits iconic codes, from diamond quilting to the signature double Cs.
These elements are reimagined with subtlety or boldness, depending on the design.
Sunglasses are embellished with rhinestones, sculpted contours, and luminous tones.
Lettering details further reinforce the House’s distinctive visual language.
The campaign celebrates individuality while remaining deeply rooted in CHANEL’s heritage.
A plural vision of style emerges—timeless, expressive, and unmistakably CHANEL.
SUMMER WITHOUT BOUNDARIES
Bathed in sunlight and shades of blue, the Miu Miu L’Été 2026 campaign dissolves boundaries between sea, sky, and horizon, evoking a dreamlike continuity.
Photographed by Jeano Edwards, the visuals capture an atmosphere of soft optimism and suspended time.
The collection reflects long, languid summer days through an effortless and quietly joyful wardrobe.
Lightweight fabrics like cotton poplin, chambray, and jersey are rendered in a palette of blues, whites, and sandy neutrals.
Preppy silhouettes are subtly disrupted by romantic details—scarves, bows, and delicate finishes.
Bare legs and fluid layering reinforce a sense of ease and sensual simplicity.
Accessories remain understated yet refined, dominated by warm brown tones and tactile materials.
The Vivant bag emerges as a key piece, embodying both sophistication and versatility.
Playful elements, such as cowboy hats and sculptural sunglasses, add a touch of irreverence.
Ultimately, the campaign presents a timeless yet contemporary vision of summer, where elegance meets ease.
BETWEEN SAND AND SKYLINE
Prada reimagines summer through an unexpected urban lens with its Days of Summer 2026 campaign.
Set against surreal “urban beaches,” the visuals merge sand and skyline, creating dreamlike contradictions.
Photographed by David Sims, the campaign captures a sense of suspended reality, where the city dissolves into escapism.
Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen inhabit these elevated oases with effortless presence.
Each image explores the tension between calm isolation and metropolitan intensity.
This duality mirrors the collection itself, where swimwear meets tailoring and ease meets sophistication.
Casual silhouettes are elevated through refined construction, embodying Prada’s signature hybrid aesthetic.
The campaign plays with perspective, constantly shifting between familiarity and reinvention.
Under the creative direction of Miuccia Prada and Raf Simons, the narrative challenges traditional seasonal codes.
Ultimately, Days of Summer becomes less about location and more about a state of mind.
MIU MIU CONTROLLED CHAOS
Miu Miu’s 2026 leathergoods campaign unfolds as a study in youthful defiance and quiet transformation. Shot by Steven Meisel and starring Gigi Hadid, the narrative follows a self-possessed heroine reimagining a bourgeois interior through her presence alone. Her shifting expressions—by turns playful, introspective, and confrontational—inject vitality into a restrained, almost anachronistic setting.
At the center, the Arcadie and Wander bags emerge as both accessories and statements, rendered in Miu Miu’s signature matelassé leather. Their tactile forms and bold palette subtly disrupt the muted décor, reinforcing a dialogue between tradition and individuality.
Under the creative direction of Miuccia Prada, the campaign crystallizes a graphic, controlled world where personality asserts itself as the ultimate luxury.
ECHO OF AN IDENTITY
Beauty and the Bag: the House unveils a new campaign starring Kate Moss for the Gucci Borsetto and Emily Ratajkowski for the Gucci Giglio.
Gucci introduces a campaign dedicated to the timeless allure of its handbags, exploring the instinctive bond between object and desire. At its core lies a simple idea: when a bag enters someone’s world, it begins to fully captivate their mind. Photographed by Mert and Marcus, the campaign features intimate portraits highlighting the connection between each woman and her bag. Kate Moss embodies the Borsetto, while Emily Ratajkowski carries the Giglio. The Borsetto appears in GG canvas, brown suede calfskin, and black leather, while the Giglio comes in dark brown, black, and GG canvas. Gucci silhouettes echo each model’s identity, balancing minimalism with the omnipresence of the GG motif. The campaign extends into films directed by Bardia Zeinali, where the narrative becomes more immersive and surreal.
The bags multiply, surrounding the protagonists in an almost dreamlike accumulation.
Across images and moving visuals, materials, textures, and lines repeat, constantly drawing the eye back to the bag as the ultimate centerpiece.
PLAY OF FORMS
For Spring/Summer 2026, Jean Paul Gaultier presents the “JUNIOR” campaign, introducing Duran Lantink’s first ready-to-wear collection for the House.
Photographed by Inez & Vinoodh, the visuals bring together Leon Dame and a cast of models in a series of vivid, character-led scenes. Inspired by the late 1980s, the campaign revisits a moment defined by bold expression and distinctive silhouettes.
The imagery highlights a strong sense of attitude, where glamour meets a playful, almost theatrical energy.
Signature elements of the House—marinière stripes, tattoo mesh, and trompe-l’œil—are reinterpreted through Lantink’s contemporary lens.
Garments are brought to life through movement and interaction, emphasizing their fluid and evolving nature.
Throughout the campaign, identities shift, with gender and roles explored as something open and undefined.
Styled by Jodie Barnes, each look contributes to a narrative built on contrast and transformation.
The result is a series of images that feel both precise and instinctive.
“JUNIOR” signals a renewed vision for the House—grounded in its codes, yet driven by a forward-looking perspective.
MAISON MARGIELA IN JOY
Maison Margiela presents Joy, a cinematic piece created for the Spring Summer 2026 campaign.
Set inside the Théâtre de la Villette in Paris, the film unfolds as a poetic encounter between music, youth, and fashion.
Composer and pianist Max Richter performs an original score alongside 43 young musicians from the Association Orchestre à l’École. Over three months of rehearsals culminate in a performance that celebrates collective energy and creative freedom. The concert hall becomes an unexpected playground, where swings, slides and climbing frames disrupt the traditional setting. This playful intervention transforms the space into a landscape of imagination and movement.
Richter appears throughout the film wearing looks from the Maison Margiela Co-Ed Spring Summer 2026 collection. The young musicians are dressed in oversized suits finished with the house’s signature white “Bianchetto” treatment. Together, music and fashion merge into a quiet, powerful reflection on creativity and collaboration.
Joy launches on March 11 alongside the arrival of the collection in stores and online.
THE PLURALITY OF PRADA
Prada continues its investigation into the meaning of fashion with the Spring/Summer 2026 campaign, where the very structure of advertising is reimagined. A second act unfolds, revisiting the collection by Miuccia Prada and Raf Simons through a renewed lens, maintaining the same cast while shifting perception.
This reinterpretation reflects Prada’s inherent plurality, embracing multiplicity and transformation.
American artist Jordan Wolfson reframes the campaign, introducing immersive, thought-provoking visuals rooted in contemporary image culture. His practice—spanning robotics, animation, and virtual realities—constructs dreamlike, otherworldly narratives.
In collaboration with Prada, he creates unnamed creatures that interact with the cast, merging imagination with tangible form. These hybrid figures inhabit both still imagery and film, blurring boundaries between reality and fiction. The campaign culminates in a short film where voices repeat the mantra: “I, I, I, I am…”, a declaration left deliberately unresolved. This open-ended statement invites reflection on identity, perception, and self-definition. Wolfson’s intervention ultimately expands Prada into a space of endless reinterpretation, where meaning remains fluid and continuously questioned.
MIU MIU DISCIPLINE AND THE ART OF BECOMING
Discipline is the 31st installment of Miu Miu Women’s Tales, directed by Norwegian filmmaker Mona Fastvold. Set in a mysterious boarding school in Northern Italy, the film explores girlhood as a ritual of performance, where clothing becomes both armor and control. Through masked puppeteers and life-sized dolls, Fastvold examines femininity as something learned, inherited, and rehearsed before identity fully forms. Featuring pieces from the Miu Miu Spring/Summer 2026 collection, the short reflects on the codes and discipline embedded in fabric, gesture, and social expectation. With choreography by Celia Rowlson-Hall and an abstract score by Daniel Blumberg, Discipline captures a moment of rupture and transformation — a girl stepping forward into visibility, unfinished but free.
GIVENCHY PORTRAITS OF CREATIVITY
Givenchy unveils its Summer 2026 Campaign under the creative direction of Sarah Burton, continuing her Portrait Series III. Shot by Collier Schorr, the campaign captures intimate on-set moments filled with wit, spontaneity, and the shared energy of women. Blurring the lines between subject, model, and image-maker, Burton’s vision celebrates collaboration and the diverse personalities that inspire her daily design process. Featuring iconic photographer Annie Leibovitz alongside Kaia Gerber, Isabelle Albuquerque, Liu Wen, and Selena Forest, the campaign reflects the wide-open world of Givenchy women. It is a tribute to creative exchange, individuality, and the collective spirit at the heart of the House. More than a fashion campaign, it becomes a portrait of artistic community and modern femininity. Each image reveals the joy of creation and the strength found in togetherness.
GIVENCHY'S ODE TO FEMINITY
The Snatch Bag by Givenchy, designed by Sarah Burton, is an exploration of intimacy and sensuality through form and material. Sculptural and feminine, its silhouette echoes the curves of the body, drawing inspiration from tailoring and lingerie. Crafted in supple calf-grain leather with a naturally tumbled texture, the bag balances softness and structure. An inside-out construction reveals a contrasting nappa lining and a colour-pop lunetta detail. Finished with organic metal hardware in gold or silver, the Snatch is available in three sizes and multiple carry options. The campaign is photographed by David Sims under the creative direction of Sarah Burton.
MAGICAL REALISM AS A PRISM
For Autumn Winter 2026, JW Anderson presents a lookbook that explores contrast, playfulness and subversion through clothing and imagery. Under the creative direction of Jonathan Anderson, the collection blends everyday references with unexpected proportions, textures and styling. Classic tailoring is disrupted by experimental silhouettes, bold colour accents and surreal details. Accessories and garments interact with symbolic objects, blurring the line between the ordinary and the conceptual. Photographed by Heikki Kaski and styled by Benjamin Bruno, the lookbook reflects JW Anderson’s distinctive approach to fashion as both narrative and visual experimentation.
PRADA FW26 MENSWEAR SHOW
MIU MIU REINTERPRETS LEATHER
Miu Miu introduces the “Making of Old” project, celebrating the craftsmanship, research and time behind its distinctive leather treatments. The project highlights layered techniques designed to preserve the natural beauty and signs of ageing in leather. Carefully selected hides are studied, then sanded, washed and hand-brushed to create a rich patina and sense of history. Blending innovation with a love of vintage, this process is applied across ready-to-wear and accessories, from footwear and bags to jackets and garments. Each piece reflects Miu Miu’s attention to detail and is designed to be worn, lived with and cherished over time.
A STUDY ON CHARACTER
The Dior Spring-Summer 2026 campaign, shot by David Sims, explores a "study of character" through Jonathan Anderson’s creative lens. Set in minimalist aristocratic interiors, icons like Kylian Mbappé and Greta Lee appear in moments of rehearsal or transformation, bridging the gap between reality and performance. The imagery emphasizes the architecture of silhouettes and a dialogue between Dior’s archives—such as the Bar jacket—and contemporary pieces like Delft shorts.
There is a distinct focus on tactile textures and the contrast between formal tailoring and everyday ease. Accessories, including the tassel-adorned Lady Dior and the Diorly bag, are treated as independent entities that add depth to each persona. Ultimately, the campaign portrays style as a liberated, intuitive act, where individuals use clothing to reinvent themselves and their characters every day.
