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POV: LUDOVIC DE SAINT SERNIN X ZARA
Black leather skin-tight sets. Glimmering slinky dresses. A rain of studs. The new Ludovic de Saint Sernin x Zara drop arrives like a fever dream of desire and irreverent decadence. In our new series, we slip you into five intimate POVs where reality blurs with fantasy – and the clothes do most of the talking. Consider them invitations to misbehave beautifully.
POV: You’re staying the night at the Chateau Marmont.
We miss the days of Paz de la Huerta stumbling out of the LA’s hotspot (after being denied entry, no less) or Lindsay Lohan’s enormous 46K unpaid bill that got her banned from Chateau. The knitted shirt-dress and black leather boots are a guarantee that you will be welcomed with open arms. Plus, a maxi sheepskin bag will fill all your essentials for the (probably sleepless) night.
POV: You’re going to see Pillion.
We come to this place… for magic, and as far as we’re concerned, Pillion is THE movie of the year. While watching the love story set in the world of BDSM, it might be fun to take things to the 5D level and channel Alexander Skarsgård's dom character in this black leather jacket and biker trousers. An immersive cinema experience indeed.
POV: You’re going on a threesome date.
Let’s face it: once in a while, it’s exciting to switch up the plot and become a guest star to a couple you might be fancying. And while you’re at it, gag them with a look they will be discussing for a long time to come. This silk polo shirt and trousers set looks like it will be easy to take off, too.
POV: You’re in The Devil Wears Prada fashion montage.
If you’re like me, you often go back to the look Andy Sachs wore post-hook-up with the blonde-curled gentleman in Paris. The cinched blazer, the tight pencil skirt, the dangling pom-pom scarf – all very LdSS. As we’re girding our loins for the movie’s sequel coming out next year, having some fashion montages of us strutting around town (even if it’s just in our heads) might be a good way to pass the time and ease the anticipation, and this reversible sheepskin-effect jacket is at the top of our list for this very scenario. C’mon, Vogue!
POV: You’re going all out.
Last time I went out in London at the Club Are party, everyone and their mother was wearing a thong peeking out of their skimpy outfits. This studded leather bra is very much in the same vein – perfected for dancing all night long and making out with a hottie (or three).
All images courtesy of Zara.
Words by Martin Onufrowicz
SAINT LAURENT X AVENUE MONTAIGNE
Under the direction of Anthony Vaccarello, Saint Laurent unveils a new space on Avenue Montaigne. Conceived as a more intimate extension of the Champs-Élysées flagship, it carries the same architectural rigour and sculptural clarity, distilled here into a quieter, more personal gesture. Refined over more than two years, the project completely reimagines the address.
Furniture and artworks anchor the space within the Maison’s cultural heritage. Selected pieces include a pair of Süe & Mare armchairs, a daybed by Paul Poiret for Atelier Martine, a François-Xavier Lalanne table, and works by Jean-Michel Frank, Charlotte Perriand, and Josef Hoffmann — signatures that echo the collector’s spirit of Monsieur Saint Laurent.
Works from the Pinault Collection, including a previously unseen piece by Mark Bradford, enter into dialogue with the setting and reaffirm the Maison’s commitment to contemporary art.
On the upper floor, a private salon overlooking Avenue Montaigne offers a more confidential experience. A landscaped terrace completes the ensemble, offering a moment of calm in the heart of the 8th arrondissement.
VALERIE BY JACQUEMUS
Unveiled within Le Paysan, Le Valérie is more than a handbag — it is a heartfelt homage. Named after Simon Porte Jacquemus’s mother, it captures the tender spirit of a collection rooted in memory, rural heritage, and the sunlit poetry of the South of France. Borrowing the sculptural ring of the Bambola bag yet softening it with a feminine grace, Le Valérie stands as both timeless and intimate. Its structured silhouette recalls the classic city bag while preserving the naïve charm of a hand-folded pouch. Mature yet playful, it bridges nostalgia and modernity with quiet confidence. Alongside it, a series of leather charms pay tribute to Simon’s paysan roots — an ode to markets, fruit stalls, and the simple beauty of craftsmanship. Together, they weave a narrative of warmth and authenticity, echoing the collection’s celebration of family, memory, and love.
GIORGIO ARMANI'S FINE JEWERLY
Giorgio Armani introduces his first fine jewelry collection for men, a tribute to contemporary masculine elegance. The line features exquisitely crafted pieces — from a chevalier ring to cufflinks, a pendant necklace, a brooch, and a tennis bracelet. Inspired by the untamed landscapes of Pantelleria, the designs echo the island’s lava rocks and rugged natural textures. Black brilliant-cut diamonds take center stage, their dark radiance paired with delicate gold in Armani’s signature tone. Set in organic pavé, the stones evoke the tactile beauty of dry-stone walls shaped by wind and time. Each jewel reflects a balance of sophistication and authenticity, offering a subtle yet distinctive statement. The collection embodies confidence through minimalism and meticulous craftsmanship. It marks a new chapter in Armani’s vision of understated luxury for men.
ELEGANCE INFUSED WITH IRREVERENCE
Miu Miu unveils its 2025 Holiday campaign, lensed by Angela Hill and starring Gigi Hadid, Dede Mansro, Viola Sharp, and Ju Xiaowen. Set in an Elizabethan manor in the British countryside, the cast discovers a place both unfamiliar and deeply steeped in history. Shot on Super 8 and film, the visuals embrace a tactile, authentic aesthetic. Ancient bricks and weathered stones create a dramatic contrast with the youth and luminosity of the protagonists. The house stands as a monument to time, its faded grandeur amplifying the spontaneity and high spirits of the young women. Festive looks shimmer through duchesse satin, embellished knits, patchworked shearling, and airy georgette. Footwear ranges from signature moccasins and ballerinas to stretch leather boots and retro pumps. Iconic bags like the Wander, Arcadie, and Beau appear in classic hues and seasonal red. The campaign celebrates Miu Miu’s inherent duality: elegance infused with irreverence.
THE PORTRAIT SERIES II
The American actor Rooney Mara and British punk icon and fine artist Paul Simonon join the personalities Collier Schorr has photographed in her second campaign for the house.
“My friends are often my muses, and my muses often become friends. The second in our Portrait Series celebrates this creative relationship with both Rooney Mara and Paul Simonon”.
Sarah Burton
VALENTINO'S NOCTURNE
There is a moment, just before night comes, when the Valentino Cruise 2026 campaign—Nocturne—decides to inhabit that suspended threshold where sleep and wake become porous. It happens in a hotel, liminal space par excellence, where intimacy and anonymity coexist and transience turns into permanence. Creative Director Alessandro Michele orchestrates a ritual of collective abandonment: singular existences—Marisa Berenson, Dev Hynes, Anne Imhof, Dakota Johnson, Tate McRae, Devon Teuscher—barely touching one another, yet sharing the gesture of surrendering to sleep. Each room becomes a fragment of universe, a human hive where parallel solitudes breathe within the same time through thin walls. The hotel emerges as metaphor for contemporary condition: proximity without contact, where what is most private transfigures into shared experience. Chopin's Nocturne in E Flat, performed by Angus Pendergast, acts as sonorous texture giving voice to the buried time of night. A time pervaded by objectless waiting, where tensions loosen and light stops judging. Directed by Renell Medrano and photographed by Marili Andre, the campaign captures this pervasive repetition of isolated gestures. It's the threshold where, as Freud would say, dream begins to think for us. A world that, for a fleeting instant, allowed itself to sleep together.
BOTTEGA IN A DREAM WORLD
Bottega Veneta introduces What Are Dreams, a poetic encounter between filmmaker-photographer Duane Michals and actor Jacob Elordi. The series, captured in intimate black and white, invites us into a surreal world where imagination quietly distorts reality.
Elordi is portrayed in scenes that feel like riddles, suspended gestures, uncanny objects, a sense of time unmoored. Every image plays with ambiguity, echoing Michals’ lifelong fascination with the subconscious.
Symbols recur like fragments from a dream: a shifting mirror, a curtain mid-whisper, a feather that refuses to fall. A short film accompanies the photographs, intertwining visuals with a meditation on what dreams allow us to see.
Words become part of the imagery, guiding the viewer deeper into this gentle strangeness.
Michals explores the invisible forces that shape our inner worlds, translating sensations into visual mystery.
Elordi embraces the theatrical and the unknown, becoming both protagonist and dream figure.
A dialogue across generations, the project reflects the house’s commitment to creativity rooted in curiosity and transformation.
PRADA'S WINTER TALE
A voyage through a pristine snowscape, a quest of rediscovery, a return.
The Prada Holiday 2025 campaign celebrates a timeless, cross-generational tradition: an automobile journey winding through crystalline white trees. Cinematic in scope and panoramic in scale, stills and moving images echo a long tradition of Prada campaigns inspired by movie auteurs. Filmed and photographed by Glen Luchford, the epic vision is brought to life by bold, youthful international talents.
Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian convene as friends — a chosen family making the trip together. Neither a start nor an end, the campaign captures these protagonists in the depths of their excursion as recognized realities transform into magical fantasies. In the campaign film, a nighttime forest is miraculously illuminated by light, celebrating the holiday period as time of kinship, sharing, and wonderment. Accompanying films feature the cast discussing personal holiday memories, blurring the line between fiction and actuality.
Creative Directors Miuccia Prada and Raf Simons lead the concept, with Campaign Creative Direction by Ferdinando Verderi. Photography and direction by Glen Luchford frame a coming‑home story told through cinematic imagery and intimate encounters.
PIERPAOLO PICCIOLI REDEFINES BALENCIAGA FEMINITY
Balenciaga unveils its first campaign under new Creative Director Pierpaolo Piccioli, photographed by longtime collaborator David Sims. The campaign, released on October 21st, 2025, marks a new era for the house, capturing models Mona Tougaard and Sandra Murray in intimate, sunlit moments inside Paris's historic l'Hôtel de Maisons-Pozzo di Borgo. Piccioli aimed to create something deeply personal, showcasing effortless beauty and delicate humanity that reflects his vision of the modern Balenciaga woman. The imagery presents a new femininity defined by quiet strength, sensitivity, and self-possession, with fluid yet architectural silhouettes that balance intimacy and presence. Shot against 18th-century Grand Siècle architecture, the campaign creates an organic tension between youth and sophistication, spontaneity and refinement. At its center are two iconic Balenciaga bags: the Rodeo, symbolizing urban ease and individuality, and Le City, representing timeless craft and cultural relevance. These emblems anchor the narrative, connecting the house's heritage with Piccioli's renewed vision. The campaign embodies Parisian spirit and the maison's savoir-faire, celebrating human presence within monumental settings. Through natural light and authentic moments, it reveals a woman who serves as both muse and mirror. This inaugural work establishes Piccioli's aesthetic direction: beauty rooted in emotion, authenticity over artifice, and a luminous redefinition of modern strength.
GRACE WALES BONNER AS HERMÈS NEW CREATIVE DIRECTOR
Hermès announces the appointment of Grace Wales Bonner as Creative Director of Men's Ready-to-Wear. The Founder and Artistic Director of Wales Bonner has developed a contemporary and innovative approach to menswear over the last 10 years. Passionate about craft and culture, she will present her first collection for Hermès in January 2027. A 2014 graduate of Central Saint Martins, Wales Bonner has received awards including the CFDA Award for International Men's Designer of the Year in 2021 and British Menswear Designer of the Year at the Fashion Awards in 2024. Pierre-Alexis Dumas, General Artistic Director of Hermès, is pleased to welcome Grace to the Hermès Artistic Director family. Her take on contemporary fashion, craft and culture will contribute to shaping Hermès men's style, melding the house's heritage with a confident look on the now. Grace Wales Bonner expresses being deeply honoured by this role and her gratitude to Pierre-Alexis Dumas and Axel Dumas for the opportunity to bring her vision to this magical house.
PRADA MODE LONDON 2025
During this year’s Frieze week in London, Prada Mode transformed King’s Cross’s newly restored Town Hall into something between a film set, an artwork, and a social experiment. For its thirteenth edition, the cultural club invited artists Elmgreen & Dragset to reimagine the act of watching itself. The result, The Audience, was less an installation than an immersive study in attention — a cinema sculpted from observation, repetition, and the subtle drama of spectatorship.
Inside, a looped, intentionally hazy film flickered across the screen. The room pulsed with presence: five hyper-realistic figures sat among the audience, locked in perpetual observation, their stillness uncanny against the living crowd. Nearby, The Conversation, a solitary woman Face Timing a film character, extended this interplay between the seen and the unseen, collapsing the divide between screen and reality.
Over its first two days, Prada Mode London staged talks and performances that echoed its central theme: how we look, how we gather, and how meaning emerges in the act of witnessing. Highlights included Kirsty Sedgman’s playful “Sit Down and Be Quiet” lecture on audience behaviour, Shona Heath and James Price’s deep-dive into cinematic set design, and a dialogue between Elizabeth Diller and Elmgreen & Dragset on architecture, institutions, and the public gaze.
Open to the public this weekend (October 17—19), The Audience proves that spectatorship can be as performative as art itself — a mirror in which we find not just what we see, but how we choose to see it.
Words by Martin Onufrowicz
LEMAIRE IN FRAMES
LEMAIRE unveils NINE FRAMES, a cinematic homage for its Autumn/Winter 2025 collection. The project unfolds across nine vignettes exploring the interplay between clothing and cinema, each capturing a singular emotion and gesture. Shot on 35mm, the film draws from slow cinema traditions, prioritizing rhythm and duration over narrative. The cast brings together accomplished actors from the LEMAIRE community – Doona Bae, Jussi Vatanen, Mame Binta Sané, Viktoria Miroshnichenko, Erwan Kepoa Falé, and Julie Anne Stanzak – who inhabit the silhouettes with power and emotion. Long takes elevate the ordinary, infusing garments with cinematic intensity. Conceived as a multi-platform experience, NINE FRAMES extends through window installations and a printed book. The project invites a non-linear reading, where viewers interpret the humanity depicted through the lens of their own lives. A celebration of analogue image-making and the everyday elevated to art.
LOEWE UNVEILS SS26 VISION
Spanish house LOEWE presents a preview of its Spring-Summer 2026 women's collection, marking a new creative chapter under the direction of Jack and Lazaro. This teaser campaign, photographed by American artist Talia Chetrit, captures the brand's vibrant and tactile spirit, rooted in traditional craftsmanship and Mediterranean optimism.
The casting brings together emerging talents from international cinema, including Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman, and Théodore Pellerin.
This artistic collaboration reflects LOEWE's vision of new beginnings, blending Spanish sensuality and contemporary savoir-faire in an aesthetic resolutely focused on the future.
For more information go to loewe.com
JADEN SMISH AS LOUBOUTIN'S NEW CREATIVE FORCE
Maison Christian Louboutin is pleased to announce the appointment of Jaden Smith as its first Men's Creative Director, marking a decisive step in the evolution of its masculine universe. The meeting between Christian Louboutin and Jaden Smith dates back to 2019, from this initial exchange was born a sincere conversation, carried by mutual admiration for their vision and individuality. Christian Louboutin was captivated by Jaden Smith's creativity, his respect for the Maison, but above all by his sensitivity and commitment to a more just and responsible future. A multifaceted artist, Jaden Smith embodies a free and bold approach to creation, in perfect resonance with the Maison's values. Jaden Smith is preparing to interpret Christian Louboutin's founding vision through his unique perspective. He will unveil a preview capsule in January, in a selection of boutiques around the world as well as on christianlouboutin.com. His first official collection will be revealed during Paris Men's Fashion Week Fall/Winter 2026 in January, and available in boutiques from May 2026.
LANTHIMOS REIMAGINES PRADA
Academy Award-nominated director Yorgos Lanthimos collaborates with Scarlett Johansson for Prada's latest Galleria handbag campaign, their first partnership. The surreal film features Johansson performing mysterious rituals in modern settings, transforming into multiple versions of herself through captivating sequences.
The Prada Galleria bag acts as a central talisman throughout these ritualistic moments, symbolizing transformation and the bag's evolving seasonal identity. Lanthimos applies his signature dreamlike aesthetic to explore themes of fluid persona and renewal. This continues Prada's tradition of partnering with visionary filmmakers, following last year's Jonathan Glazer collaboration.
BUTT 37 NO COMPROMISE
BUTT's latest 120-page edition features bold storytelling from prominent LGBTQ+ voices, including Édouard Louis photographed by Nan Goldin, Bruce LaBruce with Omar Apollo, and Brazilian congresswoman Erika Hilton. Fashion legends Martin Margiela and Jean Paul Gaultier provide provocative insights, while the cover showcases free-spirited Jóhannan captured by Daniel Riera in southern Spain.
Since its 2022 revival with Bottega Veneta's support, BUTT has become essential reading for contemporary queer discourse. The magazine balances international stars like Troye Sivan and Arca with grassroots activists and marginalized voices. From Ignasi Monreal's provocative artwork to a Bogotá sauna/museum feature, this issue delivers refreshingly honest perspectives on modern queer culture.
Available worldwide and online at @buttmagazine.
PERFECTING A ICON
Michael Rider's debut at Celine delivers a sophisticated update to the house's Phantom Luggage with the New Luggage collection.
The genius lies in the details - that playful "Smile Variation" zipper transforms the bag's entire personality.
The supple lambskin feels divine, available in everything from safe black to statement oxide blue. Three iterations cater to different lifestyles, with the new oversized format being particularly covetable.
This isn't about reinventing the wheel - it's about perfecting it.
The craftsmanship remains flawless, the silhouette timeless, yet there's a fresh energy that feels distinctly 2025.
Celine proves subtlety can be radical. Essential for any serious handbag collection.
BURNING HUES
Anthony Vaccarello makes a meaningful return. For Winter 25, he brings Saint Laurent back to Villa Oasis in Marrakech – Yves Saint Laurent's personal sanctuary that hasn't hosted a campaign since the founder's passing.
This marks a return to where Yves first discovered his radical approach to color: the ochre walls, saturated zelliges, fuchsia evening light, and deep garden blues. These bold contrasts that shaped his vision now inspire Vaccarello's lens.
Drew Vickers captures these burning hues in intense planes against sharp silhouettes, while Arnaud Michaux's collages heighten the chromatic density through layered saturations. The approach is radical and electric, deliberately without nostalgia.
A powerful reminder that Saint Laurent's DNA runs deeper than black – it pulses with the fearless colors of Morocco.
