From self, personality, to Saint Laurent.

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The intention of the project is to capture different aspects of the Saint Laurent personality, underlining the complexity of various individuals through the eyes of artists selected by Anthony Vaccarello. It represents the freedom of self-expression and conveys many different facets of the Saint Laurent attitude.

Creative disciplines across art and fashion reinforce and fuel the concept of diversity and individuality.

Self is formed by a heady mixture of attraction, ambivalence and mystery generated by photographers, artists, and filmmakers.

Bret Easton Ellis is the third artist whom Saint Laurent worked with for this project, following Daido Moriyama and Vanessa Beecroft.

The video curated by Anthony Vaccarello will be digitally disclosed in parallel with Tribeca Film Festival, taking place in New York from April 24th to May 5th.

Directed by #Bret Easton Ellis “The Arrangement” captures jealousy and obsession. A utopia is still a possibility, and the purity of love is still an option. The short movie is exploring this idea by juxtaposing the elegance of the characters world with the turmoil and dreamy confusion they are experiencing.


While the whole world is trying to figure out where fashion is going right now, Paul Franco thinks 10 years ahead and creates a short film. It is built around the interview he had with leading designer Demna Gvasalia.

 As fashion is merely an expression of a generation, Franco chose Demna, because who better to ask, than the one that dresses that generation?

 In an effort to comprehend today’s youth, he did not rush in to things but took a year to shoot this video, starring Ukraïn’s ultimate bad boy Sasha Melnychuck in Paris. He later accorded the images with fragments of Demna’s interview.

 Depicting life is not an easy task but combining the fast movement of the images with the slow pace of artist Mark Borthwick’s music is brilliant. We can not only see, but actually feel what it’s like to be young in this day of age.

 The only way to fully grasp something is to take a step back, and Paul Franco just did that for us.


/ by Gaelle Van Lede /



Louis W. for A.P.C. has released a new short film “Comfort”, which revolves around a relationship involving two girls. The film, directed by Grant Curatola & Louis Levy, is inspired by François Truffaut’s classic 1962 hit Jules and Jim. “Comfort” stars Sasha Frolova, Zaga Skerletovic and Bruno Dicorci, all of whom have appeared in previous campaigns for Louis W. for A.P.C.