// It’s my OWN //

Starting this week, MAD Brussels welcomes you to the universe of OWN. The former fashion designing duo invited a bunch of artists to dive into their archives.

For little less then a decade, Thierry Rondenet and Hervé Yvrenogeau had a shop in Brussels, thought at the prestigious fashion academy La Cambre and collaborated with high end brands like Maison Martin Margiela or Acne Studios.

The guest artists range from Thierry Boutemy to Leonardo Van Dijl and will guide you through the duo’s work via re interpretation, and turning it into their own.



Exhibition from

16th March 2018 until 17th June 2018

MAD, 10 place du nouveau marché aux grains

1000 Brussels - Belgium


/ by Gaelle Van Lede /


For 70 years the International Union for Conservation of Nature has been fighting to protect the life of endangered species all over the world.

For 90 years the Lacoste crocodile has been displayed on the iconic polo shirts of the brand, after the nickname of its founder René Lacoste.

For a limited amount of time these two icons joined forces. The everlasting crocodile has been replaced by ten species facing the threat of extinction. There are only 1775 pieces available, the exact same number of animals left of the featured species.

Probably sold out as we speak, if only we would care as much as we shop.


/ by Gaelle Van Lede // 



/ Photography by Alejandro Gata / 



Camper and Creative Director Romain Kremer revisit the hallways of high school with their latest tongue-in-cheek campaign for S/S 2018.

Featuring eight new offbeat characters, the S/S 2018 campaign showcases eclectic summer style with an unconventional twist. Inspired by the bodacious fashion sense of the late ʹ80s and early ʹ90s, S/S 2018 pairs up eccentric personalities from a not-so-distant past with daring new silhouettes boasting saturated seasonal colours and retro prints.

This season’s lineup presents unisex favourites Brutus and Drift alongside all-new chunky hybrid, Helix. For women, Brooke, Runner Up and Eda are the stars, with their masculine counterparts Runner and Edo rounding out the campaign edit.


The parisian designer Nicolas Lecourt Mansion will launch his eponymous brand by showcasing his first collection AW 18-19 during Paris Fashion Week on the 27 of February 2018.

This event will be one a kind, merging contemporary art, fashion and photography. It will be showcasing the emerging parisian creative generation and what it has to offer.

Nicolas Lecourt Mansion in partnership with Polaroid Originals, will collaborate with the photographer François Pragnère who will exhibit his photographies of the collection. This exhibition will be a story-telling documentation of the creative process around the collection. The contemporary artists Salomé Partouche and Damien Moulierac will be in collaboration to create the set design around the collection’s theme.

This event will showcase the collection as a private show, with its 15 different looks in the first place. Starting from 4pm it will morph into a public showroom. The exhibition and the set design will be available to see during the whole event.

> More Info <


 First look at the new Y/Project SS18 campaign photographed by Arnaud Lajeunie.


yproject.fr /


Exclusive inside backstage at LOUIS VUITTON SS18 captured by Ruben de Wilde.


First look at the new SAINT LAURENT by Anthony Vaccarello SS18’s campaign captured by Inez & Vinoodh.


www.ysl.com /


Take a look at the new DIOR HOMME by Kris Van Assche campaign, shooted  by David Sims & styled by Mauricio Nardi.

/ www.dior.com /

// PRADA ADV SS18 //

First look at the new PRADA men SS18’s campaign captured by Willy Vanderperre.


Saint Laurent will reveal 16 unique pieces at colette, which are part of a special art and photography project by world renowned Japanese artist Nobuyoshi Araki. The artist captured Anja Rubik, integrating photography and painting techniques, exclusively for Saint Laurent and Anthony Vaccarello. The series, titled “Saint Laurent Shiki-in” (lust for color), merges elements of the world of Saint Laurent with the traditional themes of Araki’s work, a key figure in the modern world culture.

All of the pieces can be pre-ordered at colette through the Taka Ishii Gallery and will then be sent from Tokyo along with Araki’s label signature and certificate of authenticity.

Beginning on December 2nd and continuing through the 20th, the exhibition will be located on colette’s mezzanine, while the range of co-signed collector pieces will be displayed on the first floor.


On one hand, there’s the 1953 Albert Decaris etching that turned up in the Dior archives, a map of the five continents that retraces the House’s expansion around the world. On the other, there’s the couturier’s assertion in his autobiography, Dior by Dior: “A complete collection should address all types of women in all countries.” Both of these inspirations guided Maria Grazia Chiuri, the Artistic Director of women’s collections, in creating the Autumn-Winter 2017-2018 Haute Couture collection that celebrates the House’s 70th anniversary.

For Maria Grazia Chiuri, the atlas symbolizes a desire for faraway lands, the need to travel to discover the world and oneself, to feel emotion, grow and evolve. It evokes her own journey from Rome to Paris and her exploration of the Dior heritage. As restless as the first female explorers who overcame geographical and psychological frontiers, she is drawn to the heroine’s flair for borrowing elements from the masculine wardrobe and mixing them with ethnic pieces. Thanks to the designer’s sensitivity and new technologies, men’s wear fabrics are transformed into shimmering surfaces and chiaroscuro on jackets, coats, blouses and jumpsuits that recall aviator jackets and open into pleated culotte skirts. Meanwhile, the masculine fedora by Stephen Jones, the milliner who this year celebrates his 20th anniversary as Dior’s hat designer, nods to explorers such as Freya Stark.

The path taken in this homecoming becomes, for Maria Grazia Chiuri, a topography of emotions: colors, flowers and embroidered tarot cards themselves become atlases on capes and evening gowns in silk and tulle, in gray powdered with pink or nocturnal shades of velvet. This fairyland, an imaginary cartography that invents and challenges one’s point of view, recalls the monumental maps and globes of grand interiors: they relay the power of feminine literary roamings, sprinkled with explorations of culture and style.

The artist Pietro Ruffo, with whom Maria Grazia Chiuri shares a creative bond, designed the decor,
which retraces the Earth and the celestial sphere with poetic grace.


/ Video by Manon Gicquel /

/ Photography by Sarah Moon /

- Courtesy DIOR - 



The must-go shop Colette will host from October 30th to November 25th 2017 the iconic Parisian brand Chanel on its 1st floor.

This collaboration will include different happenings around the theme of music, beauty talks, ready-to-Wear pieces, accessories from FW17 and the 17/18 Cruise collections and many surprises, presented in a dreamlike atmosphere …a unique experience not to be miss.



/ by Xavier Bourgeois / 


// A TO Z //

The alphabet is undoubtedly the favourite area of expression of Mathias Augustyniak and Michael Amzalag, who have had fun redefining the outline of the iconic crocodile from "A to Z". Graphically redesigned according to the geometry of the letters composing the brand's name, the L stylises the crocodile's tail while the E represents its open mouth. The products in a capsule collection and a limited edition thus take on a new look for a time while these artists work with us.