Miu Miu introduces its fourth limited edition Upcycled collection, focusing on Denim and Patch bags for 2024. Born in 2020, the Upcycled initiative emphasizes the value of vintage clothing, narrating stories of past wearers and promoting circular design practices.
The Denim collection features pre-2000 jeans sourced globally, emphasizing color, weight, and fading qualities. The handcrafted process preserves outer seams, reimagining wardrobe archetypes and accessories for modern use. Flower embroideries draw inspiration from 1950s haute couture, now reimagined in black. Additionally, the Upcycled project includes leather Patch bags made from remnants of Miu Miu designs, highlighting heritage and tradition.
The 2024 collections, brought to life by actor Ever Anderson and model Huijia Chen in visuals by Jet Swan, underscore character, casting, and the intimate connection between garments and wearers.
The Aura Blockchain Consortium ensures transparency and customer-centric practices, verifying each piece in the collection.
The Miu Miu Upcycled Denim and Patch bag collections are available in selected stores worldwide and online.
