Throughout his tenure as the creative director at Saint Laurent, Anthony Vaccarello has been emphasizing the house’s long-standing relationship with the art sphere. Just recently, the brand has supported two great cultural initiatives - providing patronage on Juergen Teller’s new exhibition ‘i need to live’ at the Grand Palais Éphémère and funding the opening of the Serge Gainsbourg’s house museum in Paris.
This sentiment is reflected in the opening of Saint Laurent Champs-Élysées – the label’s largest flagship store to date. At the vast new space, located in one of the historical Haussmann-era buildings, Vaccarello’s sharp collections are carefully displayed amongst the furniture works by artist Donald Judd and an especially commissioned neon light sculpture by Cerith Wyn Evans. The rough textures and marble displays create an exciting sense of tension in the striking and luminous interior.
Aside from being a famous shopping destination, the store’s location is a loving nod to the house’s founder. “I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées,” says Vaccarello. Now, this wish has become a reality – a truly refined one.
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