Brand new Byredo flagship store opened in Paris a few days ago. Rue Saint-Honoré plays an essential part of the label story. Colette was one of the very first stores worldwide to support Ben Gorham’s project.

M/M Paris studio (founded by Mathias Augustyniak and Michael Amzalag), long-term collaborators have brought their own creative vision to the new space. Wallpaper's made by 7 exclusive posters from Mathias drawings. Imaginative atmosphere for perfumes, home fragrances, leather goods, and a selection of unexpected objects, like scented papers. A simple luxury, available only in this boutique.

“Even though these stores share the same emotion, I really tackle them individually and try to understand and respect the place they are in – the city, the neighbourhood. So it’s less about copy and paste and more about really creating something – in this case – for Paris”
Ben Gorham, Founder and Creative Director.

Boutique Byredo
199 rue Saint-Honoré, 75001 Paris

/ by Julie Nysten /

/ Photos by Annabel Elston, Matthieu Gadoin and Julie Nysten /

// ICONIC //

What better way to put a brand’s iconic pieces – the 1996 & 1997 jeans - in the limelight, than gathering people that are just as iconic as the garments. 

Cindy Crawford takes place before the lens, Sam Abell behind it, decor is the Cadillac Ranch created by the equally celebrated Ant Farm in the seventies. 

Safe to say that Acne’s new campaign is a tribute to the best that America has to offer, pushing forward one of the best things Acne has to offer: that perfect pair of jeans. 


Starting today the images will be shown and sold at Galerie Escougnou, all profits are going to the WWF foundation. 


Exhibition from

28th September until October 2nd __ 11am - 7pm

Galerie Escougnou

7 Rue Saint Claude

75003 Paris

/ by Gaelle Van Lede /

// CAMPER // FW 2018 ADV //


Immerse yourself in the quasi-virtual world of Camper Creative Director Romain Kremer with a F/W 2018 campaign that stretches the imagination and blurs the line between the abstract and the absolute.

A real-life take on the virtual experience, the F/W 2018 campaign questions the future of digital interaction, inviting spectators to become active players that choose their own adventure alongside otherworldly avatars ranging from fantastical to post-apocalyptic.

This season features nine new protagonists paired up with a selection of advanced unisex styles from the F/W 2018 collection. Making their debut are newcomers Rolling and Pix, while Helix and Brutus come back for a much-anticipated winter return. For women, chunky-heeled Thelma also makes the final cut.


Follow @Camper on Instagram to watch the story unfold.



First look at the FW18 Marine Serre's campaign, captured by Tanguy Poujol and styled Benoît Bethume.

// DUNHILL / FW18 ADV //

‘The idea of the dunhill man is multiple, not singular. And in turn, so is the idea of Britishness – something crucial to dunhill and the way we approach style here’ says Mark Weston, Creative Director of dunhill London. ‘There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.’ 

In the Autumn-Winter 2018 campaign, the reflection becomes the visual metaphor for a multifaceted approach at dunhill; towards luxury fashion, masculinity and what defines a British house respectful of tradition yet finding a new voice in contemporary culture right now.

Focusing on the model Clement Chabernaud – a purposefully familiar face from the menswear world and a favourite from the dunhill show – the photographer, Jack Webb, captures him in the shifting, reflected settings of London. Shot in the streets and through the glass fronted buildings of Mayfair, the timeless terrain surrounding Alfred Dunhill’s Bourdon House is explored via ‘stylised reportage’; a reflected world of half fact, half fiction.

Here, Chabernaud wears the mix of the traditional cut through with the casual, found in dunhill London’s Autumn-Winter collection. Sinuous tailoring and layered outerwear, in the form of traditional cashmere coats, still maintain a feel of ease when mixed with dunhill’s peerless masculine leather goods, encompassing shoes, bags and even trousers. The extravagant is made everyday and vice versa, while ‘executive style’ is both celebrated and subverted. Altogether, the codes of dunhill London are reflected and reconfigured for a new chapter at this storied British house. 


Fashion and floral composition from south of France. American Vintage highlights a talented and sensitive french florist, Guillaume Lanier. Summer vibes in Coco Beach, Nice.

“It’s a trade that constantly redefines itself, an eternal renewal. Every day, you create a different bouquet.”  

Simplicity, shaping, defining tones and passion... Guillaume has a perfect sober style, just as if the colours were only made to shine in his bouquets. American Vintage philosophy inspires him : “With its basics, its neutral colors and its soft, comfortable materials, its DNA resonates deeply with me.”

Flower and fashion, full of emotions, the link between the label and his fabulous ambassador. A genuine way of making a fashion brand living. Flower Power.


/ by Julie Nysten /



Strongly influenced by modern-day uniforms and workwear, designer Kiko Kostadinov takes on everyday urban footwear in his debut Together collaboration.

For F/W 2018, Kostadinov embraces the concept of “new outdoors” by revisiting our archives and paying tribute to Camper Teix, our iconic trekking boot originally launched in 1997. Boasting extreme volume and a complex, multi-piece construction, Kostadinov reinvents the line this season with water-resistant Gore-Tex® technology and an updated, hiking-inspired silhouette. 

Available in three distinct styles for men, the collaboration explores the fusion of performance and design, taking a bold step forward into the next generation of outdoor-inspired urban footwear.

// ON TOUR //

What is going to happen when a world-renowned visual artist meets a trendy brand? The answer is on the road, in between several music festivals around Europe (Dour in Belgium, DGTL in Barcelona, ...).

This summer, feel like a rock star in the KOMONO x Pierre Debusschere's interactive installation.  While the physical and virtual world will blend together, you are projected into a music video directed by Debusschere himself. Dance, enjoy and share this moment on your social network.

To celebrate this unique experience, KOMONO has created a new limited-edition capsule collection. Bring the festival experience to your everyday life.



/ by Julie Nysten / 




/ Photography by Rory /

/ Courtesy of Saint Laurent /



First look at the new SAINT LAURENT by Anthony Vaccarello FW18’s campaign, Lennon Gallagher is the new face of the brand and he's captured by master David Sims.


YSL.com /

// #HermesSilkMix //

After Madrid, Roma and New York, the Hermès’Silk Mix pop-up store is landing in the center of Quartier du Châtelain in Brussels. This experience has been inspired by a record store, a place that is all about browsing, listening and discovering. A place in which men’s silk scarves illustrate record sleeves, while ties adorn cassettes.

Each silk scarve is related to a part of a Hermès runaway soundtrack and each tie hides a song.  This living place is where the joy of selecting a scarf or tie is the same as that of playing a favourite record: chosen to match one’s mood, the weather or an encounter.

Around 40 Dj and musicians will be playing  electro/rock music during the life of the pop-up store and several performances will be shared online live. There is also a sampling workshop where everbody can learn how to make her or his own electro music.


Hermès Silk Mix

From 23th May Untill 2nd June

37 Place du Châtelain 1050 Brussels


/ Silk Men SS18 Photography by Quentin de Briey  / 

/ Silk Mix Photography by Icìar J. Carrasco /



/ by Thomas Cléda / 


For almost a decade, Antwerp based brand KOMONO has been creating
affordable designer glasses & watches. Latest drop is the Marine Collection,
conquering the world and perhaps your city.

Four classic KOMONO styles were updated with steel frames and flat marine
coloured lenses to create a sophisticated feel. The brand launched the collection
in Antwerp, shortly followed by Paris, Amsterdam, Berlin, Milan and even Tokyo.
For a first worldwide campaign, KOMONO hit the bull’s eye because we’re seeing
blue and we absolutely love it.



/ Photo studio (first one) by Merel Hart /

/ Featuring Maria at Personal Agency / 

/ Make-Up by Jenneke Croubels /

/ Production by Michael Marson / 

/ Text by Gaelle Van Lede / 



Strongly inspired by subcultures around the globe, Ricardo Gomes is publishing his first book with the support of editor Benjamin Blanck. Released in black and white, this first collection of his work will have you dreaming of endless days spent on a skateboard, surfing or playing the bass. Featured celebrities include Pete Doherty and Alain-Fabien Delon, son of iconic French actor.  With this book, Gomes invites you in to his universe, his visual world, his playground.


World Wide Release: April 5th 2018

Available in selected bookstores & online


/ by Gaelle Van Lede /

// LV X BXL //

Brussels. March 26th 2018 - Louis Vuitton opens a new temporary store located on 30 Boulevard de Waterloo in Brussels, only a few steps away from the original store, which will be closed for renovations until the end of 2018.

The temporary store premieres the Men’s Ready-to-Wear Collection, for the first time presented in the Belgian capital. In addition, the offer features the Women’s Ready-to-Wear Collection, just as a range of leather goods, shoes, accessories, watches, jewelry and fragrances of the House.

All reunited in a wide space on the ground floor level, the temporary store invites on a journey through the different universes of Louis Vuitton, whilst not only discovering one of the furniture pieces of the Louis Vuitton Objets Nomades collection, but also art work by Belgian artists as well as intriguing objects curated at Belgian antique dealers, all subtly incorporated in a modern setting.

The Louis Vuitton temporary store will be open to public from March 26th until mid-November 2018.


Boulevard de Waterloo 30, 1000 Brussels

// It’s my OWN //

Starting this week, MAD Brussels welcomes you to the universe of OWN. The former fashion designing duo invited a bunch of artists to dive into their archives.

For little less then a decade, Thierry Rondenet and Hervé Yvrenogeau had a shop in Brussels, thought at the prestigious fashion academy La Cambre and collaborated with high end brands like Maison Martin Margiela or Acne Studios.

The guest artists range from Thierry Boutemy to Leonardo Van Dijl and will guide you through the duo’s work via re interpretation, and turning it into their own.



Exhibition from

16th March 2018 until 17th June 2018

MAD, 10 place du nouveau marché aux grains

1000 Brussels - Belgium


/ by Gaelle Van Lede /


For 70 years the International Union for Conservation of Nature has been fighting to protect the life of endangered species all over the world.

For 90 years the Lacoste crocodile has been displayed on the iconic polo shirts of the brand, after the nickname of its founder René Lacoste.

For a limited amount of time these two icons joined forces. The everlasting crocodile has been replaced by ten species facing the threat of extinction. There are only 1775 pieces available, the exact same number of animals left of the featured species.

Probably sold out as we speak, if only we would care as much as we shop.


/ by Gaelle Van Lede //