CARVEN SS24

There’s something magical about the start of a new era at a brand, an exciting limbo where everything is possible. These expectations are responsible for the frequent disappointment with the first collection under the new creative direction. Fortunately, Louise Trotter has nothing to worry about. For her debut at Carven, the British designer successfully presented her vision for the Parisian Maison.

 Ahead of its Spring Summer 2024 collection, Trotter had voiced her desire to start the brand anew. Luckily, that didn’t mean total erasure of the brand’s identity. Established in 1945, Carven was known for its hourglass silhouette. The new creative director referenced it through powerful shoulders and nipped-in waists.

 Throughout its 40 looks, the designer is redefining simple wardrobe essentials. Cinched trench coats, transparent white shirts, elegant black dresses. Carven’s new aesthetic is thoroughly refined.

 Simplicity does not mean boring. Trotter made sure to explore different textures to add interest. Sheer skirts and tops were a standout in the collection, especially when layered on top of heavyweight short dresses. Similarly, the beading of the accessories didn’t go unnoticed, adding an element of fun to an utterly chic collection.


Words by Pedro Vasconcelos