Balenciaga unveils its first campaign under new Creative Director Pierpaolo Piccioli, photographed by longtime collaborator David Sims. The campaign, released on October 21st, 2025, marks a new era for the house, capturing models Mona Tougaard and Sandra Murray in intimate, sunlit moments inside Paris's historic l'Hôtel de Maisons-Pozzo di Borgo. Piccioli aimed to create something deeply personal, showcasing effortless beauty and delicate humanity that reflects his vision of the modern Balenciaga woman. The imagery presents a new femininity defined by quiet strength, sensitivity, and self-possession, with fluid yet architectural silhouettes that balance intimacy and presence. Shot against 18th-century Grand Siècle architecture, the campaign creates an organic tension between youth and sophistication, spontaneity and refinement. At its center are two iconic Balenciaga bags: the Rodeo, symbolizing urban ease and individuality, and Le City, representing timeless craft and cultural relevance. These emblems anchor the narrative, connecting the house's heritage with Piccioli's renewed vision. The campaign embodies Parisian spirit and the maison's savoir-faire, celebrating human presence within monumental settings. Through natural light and authentic moments, it reveals a woman who serves as both muse and mirror. This inaugural work establishes Piccioli's aesthetic direction: beauty rooted in emotion, authenticity over artifice, and a luminous redefinition of modern strength.
ARchive
Access to our exclusive content from our prints archives
ARCHIVE
LATEST
Featured
Featured
Featured
Featured
Featured
