The Dior Spring-Summer 2026 campaign, shot by David Sims, explores a "study of character" through Jonathan Anderson’s creative lens. Set in minimalist aristocratic interiors, icons like Kylian Mbappé and Greta Lee appear in moments of rehearsal or transformation, bridging the gap between reality and performance. The imagery emphasizes the architecture of silhouettes and a dialogue between Dior’s archives—such as the Bar jacket—and contemporary pieces like Delft shorts.
There is a distinct focus on tactile textures and the contrast between formal tailoring and everyday ease. Accessories, including the tassel-adorned Lady Dior and the Diorly bag, are treated as independent entities that add depth to each persona. Ultimately, the campaign portrays style as a liberated, intuitive act, where individuals use clothing to reinvent themselves and their characters every day.
