Our exclusive inside at the Christian Dada SS18 men backstage.
/ Captured by MEREL HART /
//BACKSTAGE / ANN DEMEULEMEESTER MEN SS18//
Our exclusive inside at the Ann Demeulemeester SS18 men backstage.
/ Captured by MEREL HART /
// SINGULAR //
Necklace Goods by Goodhood
Left / Shirt Alexander McQueen, jacket NE SENSE, necklace Underground
Right / Shirt & shoes Loewe, pants YANG LI and necklace Goods by Goodhood
Shirt Loewe and scarf Liberty
Suit Gosha Rubchinskiy and chain Underground
Left / Shirt & shoes Loewe, pants YANG LI and necklace Goods by Goodhood
Right / Shirt Alexander McQueen and pants Comme des Garçons
...
/ Photography by Filipe Phitzgerar /
/ Fashion by Kingsley Tao /
/ Hair & Mua by Seunghee Yoo /
/ Featuring Adrian Stene at Bro Models /
...
// TO BE BY YOUR SIDE //
François wears Safari vest by WOOLRICH & Thibaut wears T-shirt by GOSHA RUBSHINSKY & trousers by WRANGLER
Left / François wears Safari vest by WOOLRICH & jeans by EDWIN
Left / François wears denim shirt by RAF SIMONS
Right / Klaudia wears oversized hoodie by RAF SIMONS
Victor wears knitwear by Y-PROJECT
Right / Alisa wears cycling vest by MAGLIAMO & Victor wears denim sleeveless hoodie by LEO by LEO
Thibaut wears jeans by LEVI'S & François wears jeans by EDWIN
Left / Alisa wears cycling vest by MAGLIAMO & jeans by MARQUES ALMEIDA
Right / Thibaut wears track vest by model's own and trousers by WRANGLER & Klaudia wears oversized hoodie by RAF SIMONS
Thibaut wears jeans by Y-PROJECT
Right / Klaudia wears oversized hoodie by RAF SIMONS & Alisa wears cycling vest by MAGLIAMO
...
/ Photography & production Merel Hart /
/ Styling by Layna Vancauteren assisted by Gaelle Van Lede /
Photographer’s assistant Amandine Nandrin
Featuring
Victor at Be model management
François at Hakim Model Management
Thibaut & Alisa at Flag Models
Anna & Klaudia at IMM
/ RAF SIMONS at Rewind Gent, MARQUES ALMEIDA & GOSHA RUBSHINSKY at Smets /
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// MY ONLY PERVERSION IS YOU //
...
STORY FROM BTB FIRST ISSUE 1
/ Photography by MATT LAMBERT /
/ Interview by George Alvin /
/ Featuring Steven & Aljosha, wearing Maison Margiela FW16 /
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// I M THE GUY STARING AT YOU IN THE STREET //
...
Y/PROJECT STORY FROM BTB FIRST ISSUE 1
/ Photography by AYLEN TORRES /
/ Fashion by REBECA SUEIRO at Kasteel + Agent /
/ Featuring Loik Gomez, wearing Y/Project FW16 /
/ Make-Up & Hair by Sergio Esche at Kasteel + Agent (using Morrocanoil and OCC) /
...
// I CAN HEAR YOUR HEARTBEAT //
GIVENCHY STORY FROM BTB FIRST ISSUE 1
/ photo by NAGIB CHTAÏB /
/ style by MICHAEL MARSON /
/ featuring Danny Blake at D1 Models /
/ production Michael Marson & Xavier Bourgeois /
/ All clothes GIVENCHY /
// BAD.K //
Left / Sweatshirt Trasher, shorts Adidas / scarf Etudes and sneakers Raf simons x adidas
Right / Jacket Vetements and cap Disney
Right / Pants Etudes
Left / Jumper and pants Etudes, sneakers Vans
Right / Jumper Etudes
Left / Jacket Vetements and tee Nike
Right / Sweatshirt Trasher, shorts Adidas / scarf Etudes and sneakers Raf simons x adidas
Right / Shorts Adidas
...
/ Photography by IGNAZIO /
/ Style by Lucio Lupacchini /
/ Featuring Luca F at Tomorrow is another day /
/ Assistant stylist Andrés Megía Sánchez-Ballesteros /
/ Make-up & Hair by Holger Hoelkeskamp using Bumble and Bumble /
...
// FACE/S BENELUX //
26 FACE/S captured for BTB FIRST ISSUE 1
/ photo by NAGIB CHTAÏB /
/ production & style by MICHAEL MARSON /
/ Make-Up & Hair by /
Noel Inocencio for Mac Cosmetics & Kevin Murphy Belux at Touch by Dominique Models
Sharon De Winter for Mac Cosmetics & Bumble and Bumble at Touch by Dominique Models
David Bettega for Yves Saint Laurent & Redken
Emilie Koot for Mac Cosmetics & Bumble and Bumble
Featuring:
Kim, Jonas, Helen, Boyd & Pauline at Dominique Models, Amandine at Be Models Management, Dirk, Luka, Lukas, Louis & Simon at Rebel Management, Sam & Sanel at Ulla Models, Leila at IMM, Dimitri, Corentin, Chloé, Axel & Rose at Hakim Model Management, Lennart & Sylvie at Model scout Maxence Orard, Alisa at Flag Models & Victor at Tomorrow is Another Day.
...
// BOY SQUAD //
Kevin Gabriëls / 21Y / Graphic designer / Antwerp
Timo Van de Putte / 22Y / Graphic Design Student / Antwerp
Robbert Coorevits / 19Y / Model & Student / Bruges
Timothy de Mudiayi / 25Y / Model / Brussels
Pieter Görtz / 17Y / Student / Lede
Edouard de Weissenbruch / 18Y / Student / Brussels
Giel Cox / 17Y / Student / Panningen
...
All Clothes from WEEKDAY
...
/ photo by NAGIB CHTAÏB /
/ production & style by MICHAEL MARSON /
/ Featuring Kevin @ Be Models, Timothy & Robbert @ Jill Models, Giel @ Flag Models, Edouard, Timo & Pieter /
/ make-up & hair by Noel Inocencio /
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// AN INTERPRETATION //
...
/ photo by JAN & JORRE /
/ style by MICHAEL MARSON /
/ Make-Up & Hair by Sigrid Volders for Chanel & Kevin Murphy /
/ feat. Klaudia at IMM & Axel at Hakim Model Management /
/ All clothes by KENZO X H&M /
...
// BLUE ANGEL //
Bomber jacket by Dsquared2
Skirt by Dsquared2
Trousers by Dolce & Gabbana
Trousers & coat by Dolce & Gabbana
Bomber jacket by Dsquared2
Trousers by Faith Connexion
Jacket by Dsquared2 & trousers by Valentino
/ Photography by Ferry van der Nat (@mrferryvandernat) /
/ Styling by Koen T. Hendriks (@KoenTHendriks) /
/ Featuring Christopher Paskowski at Mega Model Agency (@christopherpiii) /
/ Special thanks to Artishock Eindhoven /
// DOUBLE TROUBLE //
Left sleeveless jacket by STUTTERHEIM, long vest by ANNEMIE VERBEKE, sweater by COS & pants by AMERICAN VINTAGE
Right total look by LOUIS VUITTON
Left bra by ERES, pants by PAUL SMITH, earrings & ring by WOUTERS & HENDRIX
Right coat by RAF SIMONS
Right sweater by COS & necklace by DINH VAN
Left pants by PAUL SMITH & ring by WOUTERS & HENDRIX
Right jacket by GIVENCHY, turtleneck sweater by BURBERRY vintage, pants by DRIES VAN NOTEN & sneakers by JEAN PAUL KNOTT
Left necklace by DINH VAN, coat by COS, top by & OTHER STORIES, shirt by WEEKDAY & pants by COS
Right dress by VETEMENTS
Left dress by VETEMENTS
Right shirt by GIVENCHY, turtleneck by WEEKDAY & pants by COS
Left turtleneck by WEEKDAY, pants COS & shoes by DR MARTENS
Right necklace by DRIES VAN NOTEN, shirt stylist's own, gloves by CHRISTIAN WIJNANTS & dress by RUE BLANCHE
Left shirt by GIVENCHY, turtleneck by WEEKDAY, pants COS & scarf stylist's own
Right jeans jacket by ACNE STUDIOS, shirt by WALTER VAN BEIRENDONCK & pants by COS
...
/ photo by JAN & JORRE /
/ style by MARINE GABAUT /
/ Make-Up & Hair by Kim Theylaert using Bumble and Blumble & Guerlain /
/ feat. Laura at Be Model Management & Francois at Hakim Model Management /
/ Givenchy & Acne Studios at SMETS /
/ Raf Simons, Dries Van Noten, Vetements, Walter Van Beirendonck at STIJL /
...
// ELECTRIC FEEL //
MASSIMO GIORGETTI /BY/ BEHIND THE BLINDS
EXCLUSIVE ITW & FASHION STORY
It didn't take Massimo Giorgetti very long to achieve global success with MSGM.
Part of an exciting generation of new Italian designers, he delivers an upbeat and inspiring message.
You have a commercial background and worked in sales before launching MSGM. How did it affect your perception of fashion?
In the second year of accounting school, when I was 16, I had already figured out it was the wrong thing for me. The math books and banking were a real nightmare. I waited impatiently for Saturdays to come and go to the newsstand to buy all the fashion magazines: Vogue, L’Uomo Vogue, Harper's Bazaar, Elle, etc.. I wanted them all. And I read them all. The year after, I was asked to be a fit model and learned all the technical aspects in a few months, such as stitching for instance. Once I was done with my exams, I started out as a sales assistant in a close friend’s boutique. From retail, I moved into showroom sales. Two years later, I was already dealing with the problems and responsibilities that come with leading a product design department within a large fashion company.
You were young, but already had precious experience.
I had the chance with the Paoloni group to find people who believed in me from the start, and I was already managing two clothing lines at the age of 24. At that moment, I realized that maybe this was going to be my future. The MSGM adventure began in 2009. My past experiences helped me a lot: when I imagine our collections, I visualize them in the showroom first and then on the shop floor.
Italian fashion is fixated on names and the cult of the designer figure. Did you want to challenge this?
In Italy it is hard to become a successful young designer because there are still a lot of big and important family firms where the family members are taking care of the creative direction of the brands. For MSGM it was different, we built a new brand from scratch, and success came almost unexpectedly. I think that our label is the proof that something is changing, and that Milan is becoming more open, without losing its uniqueness.
Would you say your style is bold and optimistic?
If I had to choose one word to describe MSGM, I’d say “modern”!
How does your studio operate? Is it like a collective combining different talents?
Teamwork is essential to get the best results. It’s very important to have a team specialized in several design areas that can often surpass your own knowledge. Our creative team is made of 10 people who are all between 25 and 35. We're all curious of what the others do and quite close to each other; even though I think that now the time has come to have older people with more experience as part of our team.
Eclecticism, color and graphic contrasts are some of your trademarks. How would you summarize the essence of your brand?
MSGM is modern, cool, fresh and 100% Made in Italy. The brand is ironic and also colorful.
You launched MSGM in 2008 and social media has had a profound impact on the industry ever since. Are you hopeful about its future?
MSGM anticipated trends and offered something new to the market. In 2009, presenting a collection with psychedelic prints made digitally and in fluorescent shades was the secret to the brand's instant success. Right from the beginning we wanted to create a contemporary collection, which wasn’t something very common in Italy at the time, while communicating this directly, bearing in mind the impact social networks were having. I think the market was waiting for a product like ours; many young people were already getting more ideas from the Internet than from magazine pages. MSGM is made for a trendy audience that adores fashion but doesn't want to be slaves to designer labels. Every season, I want to offer them something new.
Do you try to control social media sometimes?
Recently we asked people not to post images on social networks during our show. The request was not compulsory, but we wanted to invite the audience to watch the fashion show with their own eyes. The decision was taken mainly as a commercial necessity: I wanted to support the stores that publish images of collections available to sell. A lot of clients go to the stores asking to buy outfits they just saw on the runway, which creates a lot of confusion. I wanted to try to 'clean it up' a bit.
What do men and women expect from fashion today? Products or stories?
I think they both want desirable pieces and well-made products that suit them. Buyers are more focused on stories behind the products now, so it’s key to work on these aspects.
Is there something you absolutely love about your job?
The most exciting part of my job is seeing real people on the street wear our brand.
You've talked about music as one of your cherished sources of inspiration. Which bands and artists are iconic to you?
Music has always influenced my clothes, starting from the band that inspired the name of our brand: MGMT. I like to think that my collections are a material interpretation of that sound: music for your eyes! My favorite artists are MGMT, Strokes, Blur, Radiohead, Oasis, Björk, Nirvana, Florence and The Machine. I listen to them constantly.
What makes MSGM an Italian brand?
I was born in Rimini and grew up by the sea, just like Federico Fellini who was a Rimini native and grew up there, too. The seaside landscape and its elements have always struck me as a child and teenage boy: umbrellas, stripes and bright colors. The very first MSGM collections were directly influenced by Italian culture, which is the culture I know best. It informs our silhouette, designs, business strategy and desires.
Did you really expect to be that big so fast?
We started MSGM as a joke, and the success was a surprise. I guess we came up with the right proposal at the right time.
Any hints for young designers starting out? What would be your best piece of advice?
Be humble, curious, and always stay focused on your own goals.
...
...
/ ITW by PHILIPPE POURHASHEMI / Illustration by CEDRIK TOSELLI /
/ photography by MICHAEL MARSON /
/ Feat. LOUIS at Rebel Management /
// PARIS BACKSTAGE MEN'S SS17 //
/ Paris, June 2016 /
Exclusif backstage with Ann Demeulemeester, OAMC, Y/Project, Walter Van Beirendonck, A.P.C., Andrea Crews & Christian Dada men's SS17 show.
/ photo & video by LISA LAPIERRE /
// NEWKIDS /PART2/ //
Amandine wears a oversized bomber jacket by DIESEL BLACK GOLD, a tank top by WEEKDAY & jeans by REPLAY
Zeno wears a shirt by SAINT LAURENT & shorts by ADIDAS
Tyas wears a tee by N°21, pants by LACOSTE & shoes by SAINT LAURENT
Senna wears a jacket by STUTTERHEIM & underwear by HANRO
Thom wears a tee by ACNE STUDIOS
Zeno wears an underwear by CALVIN KLEIN & jeans by LEVIS
Zeno wears a tee by LACOSTE & jeans by DIESEL
Levi wears a tank top by LACOSTE
Nina wears a jumper by LACOSTE & jeans by COS
Bo wears a tank top by ADIDAS
Tyas wears a tank top by RODARTE for & OTHER STORIES
Thom wears a tank top by HANRO & pants by COS
Senna wears a sweatshirt by EDWIN & a jeans by COS
Koen wears a trench coat by WEEKDAY & pants by FILIPPA K
Bo wears a jacket & necklace by SAINT LAURENT
...
/ photo by NAGIB CHTAÏB /
/ production & style by MICHAEL MARSON /
/ feat. Koen & Thom @ Rebel Management, Amandine @ Be Models, Levi @ YC Models, Bo @ model scout Maxence Orard, Tyas, Zeno & Nina @ Jill Models, Senna @ Dominique Models /
/ Nina's make-up & hair by Sharon De Winter for Touch Dominique /
...
// NEWKIDS /Part1/ //
Koen wears a tee by WEEKDAY
Amandine wears a jumpsuit by LOUIS VUITTON
Nina wears a swimsuit by PETIT BATEAU & a jacket by LEVIS
Levi wears a sweater & a leather pants by DIESEL BLACK GOLD
Bo wears a tank top by ADIDAS & a necklace by SAINT LAURENT
Thom wears a bomber jacket by DIESEL
Amandine wears a top by COS & a necklace by LOUIS VUITTON
Tyas wears a top by RODARTE for & OTHER STORIES & a pants by SAINT LAURENT
Thom wears a sweatshirt & a jeans by DIESEL
Cyriel wears a jumper by TOMMY HILFIGER & a pants by ESSENTIEL
Cyriel wears a coat by LACOSTE
Senna wears a sweatshirt by EDWIN & a jeans by COS
Timo wears a tee & a pants by DIESEL
Levi wears a jumper by N°21 & a leather pants by DIESEL BLACK GOLD
Tyas wears a jumper by PAUL SMITH
Bo wears a shirt by AMERICAN VINTAGE & a leather pants by DIESEL BLACK GOLD
Timo wears a jumper by DIESEL
...
/ photo by NAGIB CHTAÏB /
/ production & style by MICHAEL MARSON /
/ feat. Koen, Thom & Timo @ Rebel Management, Amandine @ Be Models, Cyriel & Levi @ YC Models, Bo @ model scout Maxence Orard, Tyas & Nina @ Jill Models, Senna @ Dominique Models /
/ Nina's make-up & hair by Sharon De Winter for Touch Dominique /
...
// AFTER SUNDOWN //
...
/ photo by NAGIB CHTAÏB /
/ production & style by MICHAEL MARSON /
/ feat. JONAS @ Dominique Models /
/ MU & hair by Emilie Koot /
/ all clothes from LOUIS VUITTON /
© Copyright 2016 All Rights Reserved BEHIND THE BLINDS
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// WORK IT //
Tank & pants ADIDAS
left/ Turtleneck & sweater UNIQLO, short pants, socks & shoes NIKE // right/ Pants ADIDAS
Tank ADIDAS
left/ Tank & pants ADIDAS // right/ Pants NIKE
left/ Track top ADIDAS // right/ Socks & shoes NIKE
Tank & pants ADIDAS
Turtleneck & sweater UNIQLO, short pants, socks & shoes NIKE
...
/ production & photo by MICHAEL MARSON /
/ featuring SIMON & THOMAS at REBEL MANAGEMENT /
/ & JEROEN at ULLA MODELS /
// IN BLOOM //
...
/ Photo by KOEN VERNIMMEN /
/ style by FRANCIS BOESMANS /
/ Production by MICHAEL MARSON /
/ Make-up & hair by Noel Inocencio at Touch Dominique for Kevin Murphy & MAC /
/ feat. SENNE from Rebel Management /
/ photographers assistant Pablo Cepeda /
/ All clothes from HERMES /
