Maison Margiela presents Joy, a cinematic piece created for the Spring Summer 2026 campaign.
Set inside the Théâtre de la Villette in Paris, the film unfolds as a poetic encounter between music, youth, and fashion.
Composer and pianist Max Richter performs an original score alongside 43 young musicians from the Association Orchestre à l’École. Over three months of rehearsals culminate in a performance that celebrates collective energy and creative freedom. The concert hall becomes an unexpected playground, where swings, slides and climbing frames disrupt the traditional setting. This playful intervention transforms the space into a landscape of imagination and movement.
Richter appears throughout the film wearing looks from the Maison Margiela Co-Ed Spring Summer 2026 collection. The young musicians are dressed in oversized suits finished with the house’s signature white “Bianchetto” treatment. Together, music and fashion merge into a quiet, powerful reflection on creativity and collaboration.
Joy launches on March 11 alongside the arrival of the collection in stores and online.
