BETWEEN SAND AND SKYLINE

Prada reimagines summer through an unexpected urban lens with its Days of Summer 2026 campaign.
Set against surreal “urban beaches,” the visuals merge sand and skyline, creating dreamlike contradictions.
Photographed by David Sims, the campaign captures a sense of suspended reality, where the city dissolves into escapism.
Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen inhabit these elevated oases with effortless presence.
Each image explores the tension between calm isolation and metropolitan intensity.
This duality mirrors the collection itself, where swimwear meets tailoring and ease meets sophistication.
Casual silhouettes are elevated through refined construction, embodying Prada’s signature hybrid aesthetic.
The campaign plays with perspective, constantly shifting between familiarity and reinvention.
Under the creative direction of Miuccia Prada and Raf Simons, the narrative challenges traditional seasonal codes.
Ultimately, Days of Summer becomes less about location and more about a state of mind.

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