For 70 years the International Union for Conservation of Nature has been fighting to protect the life of endangered species all over the world.
For 90 years the Lacoste crocodile has been displayed on the iconic polo shirts of the brand, after the nickname of its founder René Lacoste.
For a limited amount of time these two icons joined forces. The everlasting crocodile has been replaced by ten species facing the threat of extinction. There are only 1775 pieces available, the exact same number of animals left of the featured species.
Probably sold out as we speak, if only we would care as much as we shop.
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/ by Gaelle Van Lede //
