In fashion, celebration doesn’t require a reason. However, if it did, a centenary would certainly suffice. The house of Fendi is gearing up to celebrate its 100th anniversary in 2025, and Silvia Venturini Fendi has the honour (or rather, birthright) of introducing the first celebratory collection. For it, the designer delved deep into her family’s archives and emerged with a self-referential yet lighthearted proposition.

To honour the brand’s long-standing legacy, Venturini Fendi introduced a house crest featuring the Lagerfeld-designed double F logo, the ancestral Pequin stripe, an image of the Roman god Janus, and a squirrel. The latter directly references Edoardo Fendi, co-founder of the Maison, and his pet name for his wife, Venturini Fendi’s grandmother, Adele. Subtle nods to the history of Fendi were peppered throughout the 57 looks. Selleria stitching, one of the brand’s first house codes—adopted by its founders from Roman saddlery techniques—was omnipresent. Embossed in leather overcoats, embroidered in denim, and patched in the classic Baguette bag, the distinctive stitching was brought to the forefront.

The designer went beyond a mere celebration; Fendi was transformed into a literal club. Football jerseys and rugby T-shirts proudly announced the house’s name. The youthful feel of sportswear made sense in a young, preppy collection. Diagonal buttons liberated the shoulder, revealing them sensually as the models walked. Furry overshirts offered whimsical punctuation while playing on one of the brand’s most important tropes. Venturini Fendi asserts her family’s legacy perfectly, revelling in the fact that, above all, Fendi is (fur) fun.

Words by Pedro Vasconcelos

FENDI SS25

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