With its new chapter led by creative director Pelagia Kolotouros, Lacoste is going back to its tennis roots. Staged at the Roland Garros stadium – the location of the yearly French Open tournament – the brand’s Fall/Winter 2024 show played around with the classic tropes of the game’s uniform. Pleated skirts were either elongated or shown in their more traditional format, but styled over trousers. A cream tennis dress was transformed into a floor-length gown with an off-the-shoulder neckline. Cable-knit sweaters were mega-cropped and worn under blazers. Furthermore, Kolotouros used the iconic emblems of the sportswear house and gave them a modern twist – from looks head-to-toe in Lacoste’s signature green to garments covered in prints of the instantly recognisable alligator. One of our favourite moments from the collection was the silk black and white pieces printed with vintage photographs of tennis matches – a sure way to stand out in the crowd during the next tournament season.
Words by Martin Onufrowicz
