Jean Touitou publishes A.P.C. Transmission, a retrospective of the brand, personal scrapbook and visual diary with texts, invitations, postcards, campaigns, pictures of their stores and collaborations.

The A.P.C. founder describes this book as “an owner’s manual because that is what it is. You own this book now, here is how it works. First, I called the book Transmission for a very simple reason. I just want to pass information and feelings in a smooth way. As in the song ‘Pass the Dutchie’ if you will. I guess thisis going to be called the A.P.C. book, which is fine by me. Still, I’ll insist on calling it Transmission since, in today’s world, things disappear in some suffocating digital space. I thought that an actual book would be good for this search for a past that could be so easily lost if not transmitted in printed matter.

The book is made of three parts: “Percept”, a series of collage from Jean Touitou’s life before A.P.C.; “Written material”, texts written by J.T. to help readers understand what A.P.C. is; and “Catalogue Raisonné”, a portfolio of almost everything that has been done by A.P.C..

The Transmission T-shirts is available alongside the book. There is a printed picture of Jean Touitou on it wearing a T from the American Garage band called “Kenny and the Kasuals” from 1977. Jean was selling their records at the time through his mail-order record shop “Road Runner”. A picture of merch, used as merch.  


/ by Xavier Bourgeois /