After Madrid, Roma and New York, the Hermès’Silk Mix pop-up store is landing in the center of Quartier du Châtelain in Brussels. This experience has been inspired by a record store, a place that is all about browsing, listening and discovering. A place in which men’s silk scarves illustrate record sleeves, while ties adorn cassettes.
Each silk scarve is related to a part of a Hermès runaway soundtrack and each tie hides a song. This living place is where the joy of selecting a scarf or tie is the same as that of playing a favourite record: chosen to match one’s mood, the weather or an encounter.
Around 40 Dj and musicians will be playing electro/rock music during the life of the pop-up store and several performances will be shared online live. There is also a sampling workshop where everbody can learn how to make her or his own electro music.
Hermès Silk Mix
From 23th May Untill 2nd June
37 Place du Châtelain 1050 Brussels
/ Silk Men SS18 Photography by Quentin de Briey /
/ Silk Mix Photography by Icìar J. Carrasco /
/ by Thomas Cléda /