After Madrid, Roma and New York, the Hermès’Silk Mix pop-up store is landing in the center of Quartier du Châtelain in Brussels. This experience has been inspired by a record store, a place that is all about browsing, listening and discovering. A place in which men’s silk scarves illustrate record sleeves, while ties adorn cassettes.
Each silk scarve is related to a part of a Hermès runaway soundtrack and each tie hides a song. This living place is where the joy of selecting a scarf or tie is the same as that of playing a favourite record: chosen to match one’s mood, the weather or an encounter.
Around 40 Dj and musicians will be playing electro/rock music during the life of the pop-up store and several performances will be shared online live. There is also a sampling workshop where everbody can learn how to make her or his own electro music.
Hermès Silk Mix
From 23th May Untill 2nd June
37 Place du Châtelain 1050 Brussels
/ Silk Men SS18 Photography by Quentin de Briey /
/ Silk Mix Photography by Icìar J. Carrasco /
/ by Thomas Cléda /
How to combine shopping, aesthetic walk and know-how stories?
The new Hermes website is the answer.
Likewise, it succeeds in offering a fluid browsing experience through multimedia contents and luxury products.
Hermes.com sticks to the aura of the sixth-generation Maison: classy, creative and contemporary genuine.
/ by Julie Nysten /
Starting this week, MoMu Fashion Museum Antwerp takes us back to that time when Martin Margiela was appointed creative director at Hermès in 1997. The fashion world held its breath, both universes could not have been further apart.
But the elusive Belgian gave the house the direction in which it is still going today. He did not deconstruct the Kelly bag as some feared, but he did however design the Cape Cod bracelet we all know, and introduced the vareuse shaped garments that are still, until this day, part of the Hermès collections.
There has never been anyone else in the history of fashion that built such strong identities for the brands he either worked for, or created. This is what this exhibition is about. It shows that the master of deconstruction is not that much about deconstruction, but quite the opposite.
Hermès, The Margiela Years opens March 31st until 27th of August 2017 at Momu Fashion Museum Antwerp, Nationalestraat 28, 2000 Antwerpen.
/ by Gaelle Van Lede /