AUGMENTED VIRTUALITY
Immerse yourself in the quasi-virtual world of Camper Creative Director Romain Kremer with a F/W 2018 campaign that stretches the imagination and blurs the line between the abstract and the absolute.
A real-life take on the virtual experience, the F/W 2018 campaign questions the future of digital interaction, inviting spectators to become active players that choose their own adventure alongside otherworldly avatars ranging from fantastical to post-apocalyptic.
This season features nine new protagonists paired up with a selection of advanced unisex styles from the F/W 2018 collection. Making their debut are newcomers Rolling and Pix, while Helix and Brutus come back for a much-anticipated winter return. For women, chunky-heeled Thelma also makes the final cut.
