// PARIS WELCOMES BYREDO //

Brand new Byredo flagship store opened in Paris a few days ago. Rue Saint-Honoré plays an essential part of the label story. Colette was one of the very first stores worldwide to support Ben Gorham’s project.

M/M Paris studio (founded by Mathias Augustyniak and Michael Amzalag), long-term collaborators have brought their own creative vision to the new space. Wallpaper's made by 7 exclusive posters from Mathias drawings. Imaginative atmosphere for perfumes, home fragrances, leather goods, and a selection of unexpected objects, like scented papers. A simple luxury, available only in this boutique.

“Even though these stores share the same emotion, I really tackle them individually and try to understand and respect the place they are in – the city, the neighbourhood. So it’s less about copy and paste and more about really creating something – in this case – for Paris”
Ben Gorham, Founder and Creative Director.

Boutique Byredo
199 rue Saint-Honoré, 75001 Paris

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/ by Julie Nysten /

/ Photos by Annabel Elston, Matthieu Gadoin and Julie Nysten /

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