LGN LOUIS GABRIEL NOUCHI SS25

Known for centring his collections around his favourite books, this season, Louis Gabriel Nouchi decided to extend his scope of inspiration. Stepping outside of explicitly literary themes, the designer opted for a mix of references – from Patrick Süskind’s gripping bestseller Perfume: The Story of a Murderer to Lucio Fontana’s dramatic slasher artworks and the sensuality of Azzedine Alaïa’s body-hugging creations. The former, a story of an obsessive perfumer who turns to murder to capture “the ultimate scent”, presented itself in LGN’s colour palette and fabrications. A third of the show’s looks came in a rich oxblood hue, from silky suits to leather-panelling dresses and even an apron with a print reminiscent of blood splashes. Fontana’s works made their way into the collection in the shape of T-shirts with a delicate opening in the middle and knits with a much more explicit slit giving a peak of pecs – paired with a sharp blazer and voluminous black leather trousers. Over the past couple of years, Nouchi has successfully managed to create a strong vocabulary of hot design and with his Spring/Summer 2025 proposition, LGN is more carnal than ever.


Words by Martin Onufrowicz