MSGM FW24

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Massimo Giorgetti latest offering for his brand MSGM was an ode to the fast-paced rhythm of his home base, Milan. The show took place at Porta Venezia, a metro station celebrating 60 years since its inauguration in 1964. In an Instagram post released before the collection, Giorgetti spoke about the resonance of the transportation network in the context of the city’s social landscape, writing: “It is the moving space where the city’s energies converge like invisible rivers, the great social equaliser where differences dissolve, in the constant noise of trains travelling towards a shared destiny.”

When it came to the clothes, Giorgetti’s nods to his favourite mode of transportation were in abundance – from the vibrant colour accents that referenced the signage of the metro lines to the prints on silk shirts and shorts showcasing images from the stations. The collection was an exercise in excellence when it came to desirability, with roomy wool coats in red and camel, glistening fuzzy knits and shiny puffer sets being particular standouts. Giorgetti’s signature humorous approach to accessories was this season explored with chunky Mary Janes, furry scarfs and speedy sunglasses – perfect for making you look a lot more alive during your next morning commute.

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Words by Martin Onufrowicz