Academy Award-nominated director Yorgos Lanthimos collaborates with Scarlett Johansson for Prada's latest Galleria handbag campaign, their first partnership. The surreal film features Johansson performing mysterious rituals in modern settings, transforming into multiple versions of herself through captivating sequences.
The Prada Galleria bag acts as a central talisman throughout these ritualistic moments, symbolizing transformation and the bag's evolving seasonal identity. Lanthimos applies his signature dreamlike aesthetic to explore themes of fluid persona and renewal. This continues Prada's tradition of partnering with visionary filmmakers, following last year's Jonathan Glazer collaboration.