The days are getting warmer and start to feel more like Spring. The models at Emporio Armani are smiling big. Nature is healing.
Emporio Armani's Fall/Winter 2024 offering is everything you would expect from the brand – in the best way. The allure is strong. The Emporio Armani cult classic silhouette pairs flowy blouses with boyish trousers, sometimes elevated with a velvet oversized jacket or a fuzzy coat thrown on top. Not every brand needs to reinvent the wheel season after season! Emporio Armani has a defined style which appeals to their customer base and taps into the idea of timeless Italian elegance. There is no need for innovation here.
The fashion tells a celestial story and features hues of midnight blues and marines, as well as a dominant of black. The looks are adorned with prints and embroideries referencing directly or in an abstract manner the shape of stars and constellations. The accessory offering is strong and brings fun, pop elements to the looks with embellishments such as sequins, feathers or intricate embroideries, adding a touch of glamour to the mature Armani look. The show is closed by a group of models merrily strolling, umbrella in hand, as a rain of silver glitter falls onto them; resulting in a joyful and heartwarming moment.
Words by Marien Brandon
