Fendi turned 100! The quintessential Italian brand, rooted in Roman heritage, is now a century old, and its latest fashion show was a celebration of everything Fendi—Silvia Venturini’s creative vision and the core elements that have defined the brand’s identity since 1925.

The show was filled with emotional and familial references. Silvia Venturini’s grandchildren opened the show, which was staged in a setting that evoked the historic salons of the Fendi boutique and atelier in Rome, where the five sisters once worked and played. It honoured both the brand’s history and the five generations that have shaped it.

The cohesive thread that unified the show was faux fur. Renowned for its mastery of this material since its inception, the brand seized the occasion to showcase it through coats, stoles for men, and vests. The show opened with a striking faux mink coat, followed by feminine silhouettes that honoured the natural curves of women’s bodies. Leather appeared in structured skirts, boots, and suits, creating an intriguing interplay of textures on the runway, from rigid to soft.

Outerwear played a key visual role in the looks, adding both volume and drama. From oversized glamorous coats reminiscent of old Hollywood allure to tailored, modern designs with a more classic vision, the collection balanced elegance with innovation. The show blended past and future, reimagining the brand’s signature elements with a contemporary approach. Baguettes, Peekaboos, and Spy Bags were revisited with a modern twist while preserving their timeless appeal.

An earthy colour palette—ranging from khaki to beige, terracotta, and brown—created understated silhouettes. Pieces adorned with golden embellishments and oversized collars exuded a lavish feel, while Fendi doll accessories added a playful touch. Femininity was expressed through fluid silhouettes that moved gracefully, while menswear-inspired pieces were reinterpreted with sensuality. Flared midi skirts and dresses brought a flirty touch, and lace evoked intimacy and delicacy.

Amid the playfulness of the women’s wardrobe, men’s looks embraced a smart-chic silhouette, incorporating feminine codes to redefine and modernize classic menswear. Oversized caban coats created a strong look with an emphasis on the shoulders, while captivating visual motifs and pastel colours offered a contemporary take on masculine attire. Rooted in womenswear elegance but with menswear wearability, their wardrobe felt avant-garde and fresh, creative yet timeless.

Words by Carolina Benjumea

FENDI FW25

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