Fur is so back, baby. Well, at least if you listen to Mrs. Prada and Raf Simons—which we do. For men’s Fall/Winter 2025, the duo presented a collection that finally lets us stop pretending and admit that fur—faux, obviously—is hot. Smartly cut outerwear was adorned with roughly cut shearling pelts. The idea of primitivity, practically spelled out in these pieces, was central to understanding the show. Fur was further explored closer to the body, layered under light jackets.

Accompanying the furs were knits adorned with metal symbols, purposeful in their purposelessness—meant to emulate empty amulets.

Duality, that ever-essential tension in any given Prada collection, was front and centre. Carelessly placed pelts were strutted on by models wearing ‘70s floral cowboy boots. The untamed/domestic dichotomy shone as sharply cut pyjama sets—the poster children for homely comfort—interrupted the omnipresent furry chic.

The idea carried over to the set—always an unexpected treat at any Prada show. This season, the loosely screwed scaffolding (some attendees complained about its fragile appearance, but we have full trust in Mrs. Prada) was floored with fluffy printed rugs.

It’s easy to overthink a Prada collection. You see the juxtaposition of fur pieces with 2015-ish silhouettes, the mix of colourful bowling bags with shrunken floral T-shirts, and the intellectual intent practically leaps out at you. Yet backstage, Simons steers us away from overanalyzing. “We come to a point where we say, ‘That feels right.’ We try not to dictate something or make a theory.”

So, let’s stop trying—interpretations are futile. It’s good, it’s Prada, that’s all it matters.

Words by Pedro Vasconcelos

PRADA FW25

TBT_BTB_ARchive

// LATEST //