Emporio Armani’s opulence has always shone through its vocabulary. However, this season’s collection has truly shown the power of luxurious fabrics, lavish prints, and tailored pieces. Through a wardrobe for a sophisticated man, the brand seeks to create designs that are timeless but with a youthful feeling.
The show opened with outdoor clothing intended for extreme cold weather, such as puffer jackets, oversized scarves, cargo trousers, and XXL backpacks in striking colours. Then, a parade of sumptuous, elaborate, and flawlessly crafted looks made their way down the runway.
It’s not every day that we get to see leopard print at an Emporio Armani show, but this season, the brand gave it a sumptuous touch through jackets, shirts and shoes. The Armani man knows how to dress, and he does so effortlessly and tastefully.
He is daring and informed when it comes to mixing and matching fabrics, colours and textures. From velvet coats and trousers with metallic hues to graphic prints, leather, and silk, he is not afraid to experiment. His most classic side is exposed through tailored pinstripe suits and long structured coats. To go out, he likes to wear metallic-threaded pullovers and fur coats. And when he feels like flaunting, he wears tailoring with lavish embroideries.
The brand really understood the needs of modern men and their relationship to clothing. By providing a contemporary view of elegance through the wardrobe, they can fully embrace their masculinity with grace. Armani’s take on refinement is refreshing and appealing to a younger generation who sees clothing as a medium for experimentation and expression while keeping the codes of timeless taste.
Words by Carolina Benjumea
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