Ashley and Mary-Kate Olsen may be synonymous with minimalist luxury, but their latest collection for The Row proves that restraint can be a form of rebellion. In their world, silence speaks volumes — and at their private Paris Fashion Week presentation, it said everything. No photos were allowed, as per usual. For four days, we waited. Then, finally, the imagery arrived — and with it, a shock.
Gone were the intimate, golden-hued settings and soft Parisian interiors we’ve come to expect. Instead, The Row unveiled a starkly elegant album of black-and-white portraits — each look captured from three precise angles. The absence of colour felt deliberate, a stripping away of excess to reveal something purer, almost monastic in its clarity.
Despite its monochrome presentation, this is arguably one of The Row’s most experimental collections to date. The draping alone borders on architectural: crinkled taffeta skirts paired with matching blouson jackets worn backwards; a sleeveless gown that transforms with an attachable silk train.
Texture and silhouette took centre stage. A trench and wide-leg trouser set mimicked the delicate folds of crimped paper. A long-sleeve blouse, covered entirely in black feathers, met the sharp tailoring of immaculate suit trousers. The same feathered texture reappeared in an ankle-grazing skirt, styled with a cashmere twinset — the cardigan casually fastened only at the top, slipping into cape territory.
Every detail bore the Olsens’ signature precision: a trio of combs nonchalantly tucking back hair; a row of mismatched buttons adorning a cropped wool jacket. Nothing shouted. Everything whispered.
In The Row’s world, rebellion doesn’t come in colour or volume. It comes in stillness — in the refusal to conform to fashion’s noise.
Words by Martin Onufrowicz