With his latest Balmain Menswear offering for Fall/Winter 2024, Olivier Rousteing showcased his take on the always-compelling merge of fashion and art. The collection started with a wink (or kiss) to the audience. The opening looks – a crystal-embellished top, a white shirt with a matching tie, and a red and black printed total look – all featured surrealist depictions of lips, a well-known signature of the French designer. Following this humorous beginning, the collection went towards Rousteing’s explorations of his African roots, with vibrant silhouettes referencing La Sape, a Congolese dandy movement, and vivid painterly looks created in collaboration with the Ghana-based artist, Prince Gyasi. This part of the show provided an incredibly moving stand-out moment when one of the artist’s works, printed on a matching set, was brought to life by three models following behind. Never shy to embrace maximalism, with his latest collection, Rousteing proved once again that he always finds creative and touching ways to show that more is indeed more.
Words by Martin Onufrowicz
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