PRADA FINE JEWELLERY COULEUR VIVANTE

Prada’s latest Fine Jewellery collection from Miuccia Prada and Raf Simons unfurls as a chromatic manifesto – a meditation on harmony and dissonance, where colour becomes an evocative language. Amethyst, aquamarine, madeira citrine, pink morganite, and oro-verde peridot are not merely stones but characters in a dialogue, their contrasts arranged with an unpredictable grace. The gems shimmer between intensity and fragility, echoing lives in calm flux.

The campaign sustains this tension: actors Maya Hawke and Kim Tae-Ri, as well as poet and activist Amanda Gorman, appear in monochrome portraits suspended in time, then overlaid with translucent veils of colour that refract their presence through jewel tones. Against this dreamlike haze, rivière necklaces, solitaire rings, drop earrings, and line bracelets reveal their true hues. Jewellery here is an atmosphere, not an accessory – a beauty redefined: subversive and ever-shifting.

www.prada.com

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Words by Martin Onufrowicz