Gucci takes to the streets of New York with GucciCore, a new campaign photographed by Peter Funch, celebrating the city's diversity, individuality and unmistakable energy.
Captured across New York, the images bring together groups of people with distinct personalities and personal styles. Exploring the relationship between the individual and the collective, Funch transforms the city's streets into a portrait of contemporary identity, where fashion becomes a reflection of the people wearing it.
First unveiled on a Times Square runway in May 2026, the GucciCore collection establishes a foundation for the House's evolving aesthetic under Demna's creative direction. Classic wardrobe staples, from trench coats and tailored suits to shirts, peacoats and pencil skirts, are infused with Italian glamour and elegance.
At the intersection of urban individuality and timeless dressing, GucciCore captures the many faces of New York through a distinctly Gucci lens.
