To celebrate its 30th anniversary, Acne Studios returns to where it all began: denim. For the occasion, creative director Jonny Johansson invites legendary photographer Nan Goldin to capture the people who have shaped the house’s creative universe over the years. Rather than models, friends, artists, musicians and longtime collaborators step in front of Goldin’s lens, dressed in a mix of current pieces, archival designs and re-editions spanning three decades.
Raw and deeply intimate, the portraits reflect Goldin’s instinctive way of capturing individuality, while echoing Acne Studios’ own history of experimentation and collaboration. Denim becomes more than a material: it carries memory, changes through wear and takes on the identity of whoever inhabits it.
Thirty years on, Acne Studios looks back without nostalgia, celebrating instead the friendships, personalities and creative exchanges that continue to shape its world.
