On the first day of Men's Paris Fashion Week, Pharrell Williams took us on a journey to a different Paris — Paris, Virginia. For Louis Vuitton’s Fall/Winter 2024 show, the American artist drew inspiration from his home state to present a particularly thematic collection.
It was a celebration of Americana, featuring cowhide Speedy bags, cowboy boots, and bolo ties, all viewed through the lens of Louis Vuitton’s savoir-faire. While the inspiration was obvious in some looks, it was more subtle in others. Turquoise buttons punctuated the more classic ensembles. Mindful of the proximity of Western aesthetics and Native American culture, Williams ensured an approach of appreciation rather than appropriation, collaborating with creative Dee Jay Two Bears of the Standing Rock Tribe on the accessories for the collection.
Despite its thematic focus, Williams' third collection for the Maison reaffirmed the house codes under his direction. Colourful Speedy bags appeared in aquamarine, orchid, and a sweet pink. Damoflage adorned classic trunks, suits, and trucker jackets.
As is customary for a Pharrell Williams production, the show was precisely that—a spectacle. The set projected images of the desert, and as the collection unfolded, the scenery gradually transformed, eventually releasing fake snow from the ceiling. The set list was impeccable, featuring four new songs with Pharrell and a host of other artists from the Standing Rock Tribe to Miley Cyrus.
Words by Pedro Vasconcelos
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