The ball is in Lacoste’s court this season, as Pelagia Kolotouros and her design team at the iconic 90-year-old French sportswear brand push the boundaries of athletic wear. Titled Tennis to the Seaside, the collection draws inspiration from the wardrobe of René Lacoste, reflecting his 1920s style that seamlessly transitioned from intense tennis matches to leisurely seaside cruises, always with a stylish edge. Polos and neoprene blazers are tucked into high-waisted shorts, while retro bathing suits and jelly sandals make a comeback—perfect for scaling rocks or harvesting oysters for lunch.
Lacoste serves up a striking range of beige-to-yellow looks, each tailored to different occasions. This season, “doubles” are the highlight, as matching menswear and womenswear sets add a playful element to the show. Notable pieces include tennis racket sweater vests paired with a skirt-over-pants combination, an elevated nod to Mikhail Youzhny's memorable head-hitting racket moment. The brand’s signature green hue also returns, flowing into deep chocolate tones that exude a refined elegance while still paying homage to Lacoste’s sporty heritage.
The backdrop, a fountain-like sculpture by British artist Susie MacMurray, made from actual tennis nets, sets the tone for the collection. The tennis net theme is woven throughout: from sheer, netted layering pieces adorned with charms to crocheted dresses featuring fierce crocodiles snapping at the models' necks. Accessories seamlessly echo the offering’s theme, with loose tennis net-adorned bags available in a variety of shapes, colours and sizes. Meanwhile, mini tennis skirt flaps bring a bold and playful twist to the classic baguette handbag.
Lacoste aces the season with its knack for reinvention. Tracksuits are looser, dresses sexier with strategic cutouts, and prints bolder and more dynamic. The brand also revisits Robert George’s iconic prints, reimagining the famous Lacoste logo by enlarging and rotating it across shirts, dresses, and trench coats. Just when we thought the sportswear trend had peaked, Lacoste elevates it once again, expanding into the lifestyle realm and broadening its appeal to a modern audience.
Words by Gabrielle Valda Colas
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