NOAH BECK IS SPREADING HIS WINGS. WHETHER THROUGH HIS ACTING ENDEAVOURS OR FOUNDING HIS BRAND, THE INTERNET STAR IS REACHING NEW HEIGHTS. DESPITE HIS ACHIEVEMENTS ON SOCIAL MEDIA, HE TAKES IT SURPRISINGLY LIGHTLY. PERHAPS THAT IS THE SECRET TO HIS SUCCESS: BECK MANAGES TO STAY UNPRETENTIOUS, AVOIDING THE PRESUMPTUOUS ATTITUDE ONE MIGHT EXPECT FROM SOMEONE OF HIS STATURE. INSTEAD, HE VIEWS EACH OPPORTUNITY AS A DOOR, A CHANCE TO BREAK NEW GROUND. TAKE HIS ACTING CAREER, FOR EXAMPLE. AFTER YEARS OF BECOMING COMFORTABLE IN FRONT OF THE CAMERA THROUGH HIS WILDLY POPULAR TIKTOKS, THE INTERNET SENSATION IS NOW DIPPING HIS TOES INTO THE COOL WATERS OF HOLLYWOOD. WE CATCH UP WITH BECK JUST AFTER HE FINISHED HIS FIRST MOVIE, THE EXPERIENCE STILL BUZZING IN HIS MIND. FROM THE SILVER SCREEN TO HIS ROLE AS THE CEO - WHAT THE INFLUENCER HAS ACHIEVED HAS REDEFINED WHAT SUCCESS LOOKS LIKE ON SOCIAL MEDIA.

Left and right Full looks **Brunello Cucinelli**

What is your relationship with social media today?

My relationship with social media hasn't changed much. I still have fun with it and view it as a way to express myself and showcase my various passions. I try to not put too much pressure on my output and to just go with the flow. All my platforms showcase "me" in a different way. TikTok is a silly me. Instagram is more of a curated aesthetic. Honestly, I just use social media as a way to express how I'm feeling in an unfiltered way. If I'm having a bad day, I let my viewers know, but I try to keep it on the light side.

You’ve just wrapped the shooting for your first film. How was it?

It was genuinely such an amazing experience. Almost too good to be true. The cast and crew were amazing to work with. Just for the plot, I feel like I now have to experience the horror stories of Hollywood that everyone talks about. But in all honesty, every expectation was met and exceeded, and I am so thankful to have worked with the cast and crew that I did for my first movie.

Left Full look **Gucci**
Right Full look **Brunello Cucinelli**

What interests you in acting?

I grew up always going to the theatre. My family is not in any creative industry at all... but we all have such a deep appreciation for the ability to take yourself out of the real world and be immersed in someone else's for an hour or two. I just want to create something bigger than myself and to be a part of that experience for other people. I feel like I'm a creative person and love to help bring other people's visions to life. I have grown really fond of the craft myself. Due to social media, I have become very comfortable in front of the camera, and weirdly, it prepared me for my first movie. I have become very passionate about this space and want to give other people that experience. I want others to feel how I felt when I watched a movie that changed my life. I want to make things that could have a lasting effect on someone.

Left Full look **Brunello Cucinelli**
Right Full look **Miu Miu**

Social media is often presented as a platform to grow into other creative realms, like fashion, acting, or reality TV, of which you’ve dabbled in quite a few. Did you have that perception when you first started posting on social media?

Oh my god, not at all. It was all kind of out of boredom, because of COVID. It was truly to pass the time, while I did soccer training and school. It wasn't until I saw that I started to have an impact on social media, that I realised I could try to dip my toes in creative adventures.

Do you enjoy the creative freedom that social media gives you?

The creative freedom, yes. But the overall freedom kind of drives me insane sometimes. I like structure and routine. I have things in my life that are constant… Like working out and morning coffee. So yes and no.

When you started posting I assume you weren’t expecting such rapid success. What was it like mentally to have the whole world watching you at 19?

I didn't know for the longest time, it just felt like a number on a screen. It didn't feel real. It almost felt like a glitch in my phone. There wasn't a crazy reaction until I started getting DMs and emails from people. I don't take anything personally, especially if you don't know me personally. I don't put too much emphasis on what other people think about me. I was just posting what I was doing in my day-to-day life. I was just being myself. I had a really good support system, so it happened too quickly for me to think about it even really.

Left Full look **Gucci**
Right Top **Fendi**

You’ve become quite present in the fashion industry. What do you enjoy about fashion?

I like how it bridges the gap between artists, athletes, and personalities. Whatever career you are in, you can be sitting at one of these shows. The overall "creative" of the show is genuinely like seeing art in real life. When you immerse yourself in it and think about it deeper, it's really fascinating. I like dressing up and believe when you look good, you feel good. When you put on a certain look, it’s almost like playing a character and I find that very appealing.

Left Full look **Prada**
Right Full look **Brunello Cucinelli**

You founded your underwear brand IPHIS last year, what was the purpose behind this launch?

I knew I wanted to try something entrepreneurial that not only engaged my passion in fashion but would have a true sense of community to it too. After years of being a walking billboard and creating EMV [Earned Media Value] for other brands, underwear was the natural place to start, with the added challenge of going about it in a new, inclusive format. It's been an incredible learning experience. Having people come up to me on the street and show me their waistbands – true story – and now we are branching out into apparel with socks, hoodies, and tanks just in time for summer.

I’m curious, you started posting on social media because of quarantine. What would you be doing in an alternate reality where the pandemic never happened?

That's easy... I would still be playing soccer. In a perfect world, in England.

Left Right Full look **Brunello Cucinelli**
Right Shirt **Miu Miu**

You’ve already done so much at such a young age. Do you struggle to find new ambitions?

Yes, I do. That's honestly a great question because that's something I've been thinking about lately. I’m a sentimental person and like to look at my past and see the things I've done. Sometimes, it scares me to think I've already peaked in a sense. It's a balance of finding what the next best thing is and being present with my current life and finding the joy in that. I always try to find joy in the little things regardless of what I'm doing.

Where do you see yourself in 10 years?

I would say, happy. With whatever I'm doing, I hope I'm happy, still creating, and at that point maybe in the early phases of starting a family. Overall, I just want to be happy doing something I love.