The past year has been riddled with conversations on quiet luxury. The Row is often cited during these discussions. With its Spring Summer 2024 collection, the American brand proves it's not a part of the movement - it leads it. Mary-Kate and Ashley Olsen continue to be the authority on the art of the effortlessly chic.
This season, the clothes felt more relaxed than usual, ideal for a Summer spent hidden away in a seaside town. The silhouettes were slouchy. Even the tailored pieces had a relaxed feel, the jackets were oversized, the trousers were drapey and the dresses were lightweight.
The collection also marked the closest we’ve seen to The Row athleisure. Trench coats, shorts and even t-shirt dresses had a dignified casual feel.
A multitude of elegant windbreakers paraded down the runway - we’ve never wished to be caught in a summer storm so badly.
Words by Pedro Vasconcelos