There’s something so distinct about Acne Studios’ design. The essence of youth is ever-present—not in a naive, romantic sense, but in its characteristic soft edge. It’s not surprising, then, that when looking for inspiration for the brand’s Fall/Winter 2025 menswear collection, Jonny Johansson turned to what young men are doing online. He searched, and he certainly found it—it being looksmaxxing. The trend involves young men going to the gym, maintaining their skincare routines, and dressing well for the sake of looking good. Essentially, it’s metrosexuality repackaged. The pursuit of looking better is represented in different ways throughout the collection. Shorts directly correlate to the ever-necessary, never-skipped leg day.

Elsewhere, skin-tight, cropped, and low-neckline tank tops feel equally youthful. But it’s not just skimpy athleisure. More traditional menswear looks include a two-piece checked suit, though the idea of formality was subverted in quintessentially Acne-coded trompe l’oeil long-sleeve tops that emulated a suit and tie. Accessories, footwear, and denim are always standouts for the brand, and this collection was no different—the printed jeans were a highlight.

Words by Pedro Vasconcelos

ACNE STUDIOS FW25

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