Egon Lab has a knack for obscure themes. This season’s inspiration is the obscurity itself. Titled Notes from the Underground, for Spring/Summer 2025, the creative duo behind the brand find their starting point in the silenced voices of those living on the margins. The collection, presented through a campaign shot in London, deepens the darker narrative Egon Lab has dabbled in for the past few seasons.
Tartan ran supreme - an underground collection shot in London would be sinful without it. From full skin-tight sheer ensembles to the brand’s classic structured suits, red, green, and blue checkered patterns blend right into the British landscape. Other (not so subtle) nods to the collection’s surroundings were made through bearskin caps that double as voluminous bags.
Sportswear-inspired looks lightened a conceptually rich collection. With football ensembles and shirts made to resemble academic branded t-shirts, Egon Lab’s club has never been so easy to root for.
Words by Martin Onufrowicz
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