HERMES BEAUTY IS BORN

Five years in the making, Hermès Beauty came to life in Paris last night.

The luxury of time is, without a doubt, one of the privileges of French maison Hermès, never rushing anything to completion until it has reached utter perfection. 

Talking to a selected audience of journalists and guests last night - most flown in from all around the world - Pierre-Alexis Dumas emphasized beauty as a gesture and a way to reveal a woman's personality and true character, as opposed to the transient notion of the artifice. 

Hermès Rouge is the first step of a long and hopefully fruitful venture into the exciting world of beauty for the French maison. It was therefore logical - and also strategic - that lipstick was picked as the first gesture within Hermès Beauty, as it is instantly visible on a face and makes a strong statement in any kind of circumstances. The object itself is striking and meant to last, echoing the deeply sustainable nature of anything Hermès creates. 

Gathered in a private house within the elegant 16th arrondissement, guests and friends got to sample Hermès Rouge while they were treated to unique performances from actors and singers, as well as delicious food, makeover ateliers and the best champagne Paris can get. When it comes to beauty, Hermès has no intentions to let its high standards slip. Here are some photographs from last night's launch. 

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/ Words by Philippe Pourhashemi /

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