For 70 years the International Union for Conservation of Nature has been fighting to protect the life of endangered species all over the world.
For 90 years the Lacoste crocodile has been displayed on the iconic polo shirts of the brand, after the nickname of its founder René Lacoste.
For a limited amount of time these two icons joined forces. The everlasting crocodile has been replaced by ten species facing the threat of extinction. There are only 1775 pieces available, the exact same number of animals left of the featured species.
Probably sold out as we speak, if only we would care as much as we shop.
The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature. The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying one of the 1775 polos, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
...
/ by Gaelle Van Lede //
