In the Loro Piana world, elegance takes shape through craftsmanship, precious discretion, and natural tones. For this season, the brand renewed its conception of luxury with a wardrobe that feels fresh and youthful, yet just as lavish as before.
Presented in the 18th-century Palazzo Citterio, Loro Piana showcased its Spring/Summer 2026 collection in an artistic environment where colour, graphics, and accessories were central in creating their universe.
The offering follows Loro Piana’s identity of rich fabrics and sleek design, while adding a playful palette, exaggerated silhouettes, and sculptural accessories. The garments play with proportion: from cropped jackets and high-waisted trousers to boxy suits with softened shoulders. In an effort to showcase a modern and contemporary image, far from its classic roots, this year, there is a clear emphasis on volume and comfort, in contrast to past collections where fabrics and minimalistic constructions were at the centre of the looks.
Accents in rich tones like red, brown, olive green, lilac, yellow and taupe showcase a youthful vibe, far from the ‘quiet luxury’ we are used to seeing from the brand. However, it is the accessories that showcase a complete rejuvenation. From oversized, surreal headpieces, such as textured, plant-like hats, knit caps, and hood-like drapings, to structured and architectural bags that bring a slight avant-garde feeling, the collection redefines the codes of a luxury game they once ruled, where elegance was understated and silent. This proposition feels like an effort to give a second life to the brand, with an identity that is fresher, easier, and more artistic, while preserving its functionality, elegance, and timelessness.
Words by Carolina Benjumea
