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The singer Angèle, the actresses Isabelle Adjani and Margaret Qualley, and the musicians Sébastien Tellier and Pharrell Williams: the aura of these five artists lights up the CHANEL Spring-Summer 2020 eyewear campaign, photographed by Karim Sadli. Five eyewear designs for one single attitude: the elegance of CHANEL, for asserting one's own style with pride.

Each pair of sunglasses highlights the originality of these inspiring muses. For Angèle, an oval design whose transparent acetate frame contrasts with the metal temples to which a necklace of grey faux pearls is attached. The mischievous face of Margaret Qualley appears beneath a butterfly frame in black metal, also linked with a string of pearls, this time in white. We can only guess at the enigmatic gaze of Isabelle Adjani behind large square sunglasses in black acetate with the name CHANEL laid like a jewelled hair slide along one of the temples. The XL rectangular shield worn by Sébastien Tellier honours the tweed that swathes its frame. The double C takes shape as a patch and signs the temples. Finally, an oversized rectangular design in black acetate worn by the CHANEL ambassador Pharrell Williams, is embellished with fine metal plaques engraved with a motif that evokes a woven tweed.

A veritable manifesto of daring and self-expression, this powerful campaign, full of character, embodied by five leading figures in the art world, can be discovered from the month of March 2020.

www.chanel.com

To embody the Spring-Summer 2020 pre-collection, Virginie Viard has chosen Caroline de Maigret, ambassador of the House. She was shot by photographer Leila Smara at the legendary CHANEL address at 31 rue Cambon in Paris.

For this pre-collection, Virginie Viard has imagined a very Parisian silhouette, with a cool and chic allure that lights up everyday life. The soft, comfortable lines emphasise the masculine-feminine spirit characteristic of CHANEL, further illustrated by the choice of materials such as tweed, denim, leather, satin and cotton poplin.
A pink and gold tweed jacket with four pockets is worn naturally with faded jeans. Tweed also comes as a black and white checked blazer whose rigour is softened by an ethereal jabot blouse and a pair of diaphanous shorts in cotton poplin. Tweed is feminised as a sensual and graphic bustier top accompanied by trousers in quilted leather. Leather, again, is printed with silver pinstripes for a straight-cut jacket and trouser ensemble.
Ease and freedom of movement are at the heart of the CHANEL silhouette. A tweed trouser suit with an ultra-fluid cut worn over a jersey top, a very soft long coat in cotton tweed combined with white jeans, and a casual chic ensemble in printed satin all perfectly correspond with this philosophy.

To walk, move, to come and go in the utmost comfort, the shoes are flat or have a small square heel: derby shoes in patent leather, slingback pumps in fishnet, flat sandals trimmed with chains and loafers in crêpe and grosgrain embellished with a rhinestone comet. A small tote bag in quilted leather has integrated handles and a strap allowing for two ways of wearing it. Finally, couture jewelry - multi-strand sautoirs, pearl necklaces, cuff bracelets, curb chains and XL chain belts - punctuates all the silhouettes.

With the Spring-Summer 2020 pre-collection, Virginie Viard reinvents the essence of the Parisienne and her nonchalant elegance. She infuses her with a youthfulness that reflects the eternal and contemporary allure of the CHANEL woman. Discover the collection in boutiques from January 2020.

CHANEL Eyewear SS20

CHANEL PreCollection SS2020

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