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BUTTERFLY EFFECT

For Fall/Winter 2026, CHANEL continues the dialogue between Matthieu Blazy and Gabrielle Chanel, drawing on the metamorphosis of the caterpillar into the butterfly as a symbol of transformation. Movement shapes a wardrobe where function meets fantasy, masculine meets feminine, and day slips into night.

The iconic CHANEL suit evolves through fluid proportions, iridescent fabrics and unexpected materials, while nature emerges through flowers, shimmering textures and delicate pastel tones.

Photographed by Julien Martinez Leclerc, the campaign brings the collection to Gabrielle Chanel’s apartment at 31 Rue Cambon, transformed into the setting of an intimate, crowded party. The accompanying film, directed by Stuart Winecoff, captures Blazy’s vision of a CHANEL in constant motion.


FORM IN MOTION

Balenciaga revisits one of its most enduring signatures with the Hourglass Avenue Bag, a new expression of the House’s architectural approach to form. Its curved silhouette traces its origins back to Cristóbal Balenciaga’s Summer 1943 collection, where structured, peplumed jackets created the suspended hourglass shape that would become part of his design vocabulary.

Over the decades, this distinctive architecture has moved from clothing to accessories, inspiring the Hourglass Bag first introduced for Winter 2019. In 2026, Pierpaolo Piccioli reimagines the icon with a softer, more fluid construction, balancing elegance with practicality.

Firm yet relaxed, the Hourglass Avenue features a hinged handle, supple folding flap and magnetic closure engraved with 10 Avenue George V — a reference to Balenciaga’s historic Paris ateliers and present-day headquarters. Rooted in the House’s past while freed from rigidity, the bag transforms an archival silhouette into an expression of contemporary ease.


A SHARED STAGE

Dior and A24 are joining forces for a two-year creative partnership spanning film, theatre and live events, bringing together two worlds shaped by a shared commitment to storytelling and artistic experimentation. At the centre of the collaboration, Dior becomes the premier partner of New York’s historic Cherry Lane Theatre, while a broader programme will connect artists and makers across disciplines.

The partnership begins with Both Ends, a one-off performance by Justin Vivian Bond celebrating the theatre’s legacy, with costumes specially designed by Jonathan Anderson and a Paul Poiret archival piece echoing inspirations behind Dior’s Winter 2026 collection.

More than a traditional sponsorship, the collaboration sets out to support both established and emerging voices, creating new spaces for creative exchange while investing in opportunities for the next generation. For Anderson, it extends Dior’s enduring relationship with cinema into a wider conversation between fashion, film and performance — one where unexpected encounters become a catalyst for something entirely new.


ICONS BEHIND THE SCENES

For its latest My Peekaboo campaign, Fendi takes its iconic bag behind the scenes, bringing together Monica Bellucci, Valeria Golino, Tang Yan and Yara Shahidi in a series of cinematic portraits.

Set against the raw atmosphere of a film studio, the images blur the line between fashion campaign and backstage moment. Spotlights, director’s chairs, equipment cases and studio doors become part of the scenery, while the Peekaboo remains a constant presence from one portrait to the next.

Each woman brings a distinct character to the bag, shifting effortlessly between classic elegance and a more intimate, off-duty attitude. Rather than placing the Peekaboo on a conventional stage, Fendi captures it in the moments surrounding one — as if caught somewhere between preparation and performance.

Across generations and personalities, My Peekaboo ultimately turns an icon into something personal: one bag, carried in four different ways.


WHO ARE YOU ?

For its Fall/Winter 2026–27 campaign, Maison Margiela steps into the realm of cinema with ANONYMITY, a film starring Rebecca Hall and directed by Thibaut Grevet. Conceived through the codes of a psychological thriller, the campaign unfolds in a dark, enigmatic atmosphere where fashion and suspense become inseparable.

Hall finds herself confronted by a masked double mirroring her appearance, turning the encounter into an unsettling exploration of identity and perception. Who is real, and how well can we ever truly know ourselves? With its vintage thriller undertones, ANONYMITY transforms these questions into a cinematic tension built around doubles, masks and uncertainty.

The project also continues Maison Margiela’s ongoing dialogue with film, following previous cinematic experiments. Here, the Fall/Winter collection becomes part of the narrative itself, inhabiting a world where appearances deceive and identity is never quite what it seems.


TOO HUMAN TO OBEY

For its latest campaign, Desigual chooses “authenticity over perfection,” with Vivian Wilson as its face. A statement of individuality and freedom, the campaign is driven by “the same free, rebellious spirit as Desigual itself.”

The choice of Wilson feels particularly resonant: as a public figure who has come to embody self-definition and the courage to exist on one’s own terms.

That rebellious energy takes a playfully literal turn as Wilson torments a robot — an ironic reversal that turns the clash between individuality and the machine into a powerful statement. Yet the message never loses Desigual’s signature optimism: flamboyant colours and vibrant silhouettes keep the rebellion bright, playful and unmistakably alive.

At its core lies a refusal to conform. “She doesn’t fight the system. She refuses to belong to it.” Wilson embodies this uncompromising attitude in a world where expectations and conventions constantly dictate who and how to be. Here, standing apart becomes its own form of rebellion: “In a world of rules, authenticity is the most radical choice.”

Born to disobey.


DESIGNING WHAT COMES NEXT

A new chapter begins for ICICLE. The fashion house has appointed Sabato De Sarno as Creative Director, overseeing its womenswear and menswear ready-to-wear, accessories and eyewear. His first collection for the house will be unveiled for Fall/Winter 2027–28.

The appointment brings together ICICLE’s long-standing philosophy of reconnecting people with nature and De Sarno’s own approach to design, rooted in material, craftsmanship and longevity. After beginning his career at Prada, followed by Dolce & Gabbana, De Sarno spent more than a decade at Valentino before taking the creative helm at Gucci in 2023. Known for his precise eye, refined construction and attention to the product itself, he now enters a house where the dialogue between nature, culture and craftsmanship has been cultivated for nearly three decades.

For ICICLE, his arrival signals both continuity and evolution: a new creative perspective grounded in the belief that what we wear begins long before the finished garment.


A NEW STEP FORWARD

Celine and Reebok meet at the intersection of two histories: Parisian attitude and American movement. The collaboration revisits the Reebok Freestyle Lo, an icon first introduced in 1982, bringing its unmistakable heritage into the present through the lens of Celine.

Built around a shared tension between past and present, the collaboration is less about nostalgia than evolution. A familiar silhouette is given a new context, carrying decades of cultural memory while remaining resolutely rooted in the now. Offered in eight colours, the Freestyle Lo becomes a playground for individuality — one style, reimagined through infinite possibilities.


WORN WITH TIME

To celebrate its 30th anniversary, Acne Studios returns to where it all began: denim. For the occasion, creative director Jonny Johansson invites legendary photographer Nan Goldin to capture the people who have shaped the house’s creative universe over the years. Rather than models, friends, artists, musicians and longtime collaborators step in front of Goldin’s lens, dressed in a mix of current pieces, archival designs and re-editions spanning three decades.

Raw and deeply intimate, the portraits reflect Goldin’s instinctive way of capturing individuality, while echoing Acne Studios’ own history of experimentation and collaboration. Denim becomes more than a material: it carries memory, changes through wear and takes on the identity of whoever inhabits it.

Thirty years on, Acne Studios looks back without nostalgia, celebrating instead the friendships, personalities and creative exchanges that continue to shape its world.

BETWEEN TWO WORLDS

For Valentino’s Fall/Winter 2026–27 campaign, Interferenze, Alessandro Michele explores the magnetic tension between precision and instinct, history and modernity. Photographed by Glen Luchford inside Rome’s Centrale Montemartini, the campaign places the collection against a striking industrial backdrop, where traces of the past coexist with the machinery of a more modern age. Contrasts become a language of their own: color, texture and volume collide, overlap and respond to one another. Michele’s silhouettes inhabit this charged space with an unexpected intimacy, creating a dialogue between clothes, bodies and architecture. Rather than resolving these oppositions, Interferenze embraces their friction, revealing beauty in the unexpected encounter of seemingly distant worlds.


A WICKED GAME OF LOVE

Spring is a season of beginnings, and at Gucci, Primavera becomes an invitation to fall in love all over again. Unveiled through Demna’s first collection for the House, a new vocabulary of silhouettes and textures emerges, embracing lightness and ease through a plurality of styles. The accompanying campaign, directed by Johan Renck, turns this sense of renewal into something altogether more intimate. Kate Moss takes centre stage, lip-syncing to Chris Isaak’s unmistakable baritone on Wicked Game. Around her, a room of strangers slowly comes alive. Bodies move closer, couples form, and the dance floor becomes a space for unexpected encounters. Romance here feels instinctive rather than orchestrated — fleeting, sensual and slightly cinematic. With Primavera, Gucci welcomes a new season where getting dressed, much like falling in love, is an act of transformation.


CELINE HIVER 2026

 CELINE Hiver 2026 campaign

shot by Zoë Ghertner


CINEMA OF SENSATION

For the 32nd chapter of Miu Miu Women’s Tales, acclaimed French filmmaker Claire Denis steps behind the camera with Avec Kim, premiering at Venice Film Festival’s Giornate degli Autori on September 5, 2026.

Known for a cinema driven by sensation rather than explanation, Denis brings her deeply physical approach to the long-running film series. Her singular language — sensual, elliptical and instinctive — moves between narrative and abstraction, exploring desire, alienation and the complexities of human connection.

From Chocolat and Beau Travail to High Life and Stars at Noon, Denis has built a body of work defined by intimacy, movement and feeling. With Avec Kim, she joins the distinctive voices that have shaped Miu Miu Women’s Tales across 32 episodes and 16 years, continuing its celebration of female filmmakers and their singular ways of seeing the world.


MULTIPLICITY IN SENSUALITY

For Givenchy Winter 2026, Sarah Burton brings her vision of femininity into sharp focus with a campaign photographed by Juergen Teller against the raw, steely landscapes of Croatia.

Eva Herzigova, Kaia Gerber, Nyaduola Gabriel, Liu Wen and French writer Constance Debré stand at its centre — women connected to the extended Givenchy family, each bringing her own presence, personality and strength to the frame. Rather than imposing a singular vision of femininity, Burton celebrates its multiplicity: different identities, generations, attitudes and expressions of sensuality.

Against Teller’s uncompromising imagery, the signatures of the House emerge with renewed clarity. Precise tailoring meets leather shirting, draped evening dresses and an exuberant abundance of accessories. Together, they reveal a Givenchy defined by character and individuality — a wardrobe designed not to transform the women who wear it, but to illuminate who they already are.


CELEBRATION OF CHARACTER

On the eve of Sarah Burton’s first menswear presentation for Givenchy, the House unveils a dedicated campaign accompanying this landmark moment, displayed across billboards throughout Paris. Photographed in London by Juergen Teller, renowned photographer Sir Don McCullin, filmmaker and DJ Don Letts, and painter Danny Fox lend their singular presence to the campaign. Through their talent, elegance, and profound humanity, each embodies the values that have defined Givenchy since its founding. Their stories and character reflect the House’s enduring commitment to fostering genuine and lasting connections with remarkable women and men whose individuality, creativity, and integrity continue to inspire.


CRAFTED BY NATURE

For Spring/Summer 2027, JW Anderson continues its exploration of the connections between craftsmanship, creativity and everyday life. Conceived as an exercise in curation, the collection brings together a close circle of collaborators from diverse creative fields, from ceramics to writing, captured through the lens of photographer Heikki Kaski. Staying true to his intuitive approach, Jonathan Anderson plays with ideas of intervention and transformation: draped dresses, Japanese denim with a repaired appearance, deconstructed camisoles and utilitarian jackets form a wardrobe that feels both spontaneous and considered. The house’s signature silhouettes are revisited through new textures and fabrications, while inspirations are drawn from British and Irish landscapes and craft traditions. From knitwear adorned with wildflowers to playful accessories and homeware pieces that blur the line between function and art, the collection celebrates a vision of luxury rooted in process, materiality and the culture of making.


WAVES OF LIGHT

The Été CELINE campaign, photographed by Zoë Ghertner, captures a luminous vision of summer—raw, effortless, and free. Drawing inspiration from Takashi Homma’s Waves series, the imagery reflects a natural, unrestrained energy where movement becomes poetry. There is a wild beauty in its fluidity, a balance between stillness and rhythm. Light, texture, and space come together to express a season defined not by excess, but by freedom. A refined yet instinctive interpretation of summer, through the lens of CELINE.


CHANEL VISION

For its Spring/Summer 2026 Eyewear campaign, CHANEL assembles a striking cast of House ambassadors, including Nicole Kidman, G-Dragon, Lily-Rose Depp, Pedro Pascal, and Ayo Edebiri.
Captured through the lens of Craig McDean, the portraits reveal each personality with a sense of effortless playfulness.
Each figure embodies a unique expression of style, reflecting the multifaceted identity of the House.
More than simple accessories, the eyewear pieces extend the CHANEL allure and define an attitude.
The collection revisits iconic codes, from diamond quilting to the signature double Cs.
These elements are reimagined with subtlety or boldness, depending on the design.
Sunglasses are embellished with rhinestones, sculpted contours, and luminous tones.
Lettering details further reinforce the House’s distinctive visual language.
The campaign celebrates individuality while remaining deeply rooted in CHANEL’s heritage.
A plural vision of style emerges—timeless, expressive, and unmistakably CHANEL.


SUMMER WITHOUT BOUNDARIES

Bathed in sunlight and shades of blue, the Miu Miu L’Été 2026 campaign dissolves boundaries between sea, sky, and horizon, evoking a dreamlike continuity.
Photographed by Jeano Edwards, the visuals capture an atmosphere of soft optimism and suspended time.
The collection reflects long, languid summer days through an effortless and quietly joyful wardrobe.
Lightweight fabrics like cotton poplin, chambray, and jersey are rendered in a palette of blues, whites, and sandy neutrals.
Preppy silhouettes are subtly disrupted by romantic details—scarves, bows, and delicate finishes.
Bare legs and fluid layering reinforce a sense of ease and sensual simplicity.
Accessories remain understated yet refined, dominated by warm brown tones and tactile materials.
The Vivant bag emerges as a key piece, embodying both sophistication and versatility.
Playful elements, such as cowboy hats and sculptural sunglasses, add a touch of irreverence.
Ultimately, the campaign presents a timeless yet contemporary vision of summer, where elegance meets ease.


BETWEEN SAND AND SKYLINE

Prada reimagines summer through an unexpected urban lens with its Days of Summer 2026 campaign.
Set against surreal “urban beaches,” the visuals merge sand and skyline, creating dreamlike contradictions.
Photographed by David Sims, the campaign captures a sense of suspended reality, where the city dissolves into escapism.
Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen inhabit these elevated oases with effortless presence.
Each image explores the tension between calm isolation and metropolitan intensity.
This duality mirrors the collection itself, where swimwear meets tailoring and ease meets sophistication.
Casual silhouettes are elevated through refined construction, embodying Prada’s signature hybrid aesthetic.
The campaign plays with perspective, constantly shifting between familiarity and reinvention.
Under the creative direction of Miuccia Prada and Raf Simons, the narrative challenges traditional seasonal codes.
Ultimately, Days of Summer becomes less about location and more about a state of mind.